David Patton has been named the Global President of Y&R, in charge of operational leadership across the regions. Patton will join the agency in January 2017, and will be based in London. Patton comes to Y&R from Grey Group, where he has served as the President and CEO of Grey...
FrieslandCampina will start cooperating as of 2017 with MEC, Carat, Essence and Pervorm, which will be responsible for the media planning, media procurement and optimisation of the company’s consumer brands’ portfolio.With these media agencies, the dairy company seeks to globally improve the effectiveness of its media and marketing investments and...
Reinforcing its position as the largest public relations network across the Middle East and North Africa, TRACCS has launched operations in Morocco, with the acquisition of a stake in Marrakesh-based L’Allure PR.Established in 2005, L’Allure PR offers a wide-range of strategic communications solutions to clients in Morocco including media relations,...
Following the recent launch of Publicis Media in the Middle East, Alex Saber, Chairman of Publicis Media, Middle East and Steve Parker, CEO Publicis Media, Middle East, have announced some key leadership appointments. Alain Brahamcha, Client Managing Director at Starcom, is appointed CEO of Mediavest | Spark, Middle East. Brahamcha has developed an undisputed reputation for building strong strategic client...
HEINEKEN has been announced as this year’s eurobest Advertiser of the Year. The award is presented annually to a European advertiser who distinguishes themselves through inspiring marketing, while embracing and encouraging the creative work produced by their agencies, areas where HEINEKEN continually excels. HEINEKEN has a successful history at eurobest, with...
Lebanon's Advertising Association (AA) held a regular session of its General Assembly at the Syndicate’s headquarters in Sin el-Fil, in the presence of two representatives of the Minister of Labour and the members of the AA. The committee highlighted the achievements and work in progress. In this context, George Jabbour,...
A year after opening its doors in the Middle East, growth agency PENSO has named Mohammed Ajawi its first client services director in the Middle East.Ajawi joins PENSO from Havas, where for more than four years he was client services director, working with brands including Ooredoo, FGB, Chalhoub and Emirates.He has...
Houda Tohme has been appointed as general manager for Havas Media UAE. Tohme will oversee all aspects of the business, continuing to strengthen the agency’s strategic offering whilst leveraging tools and digital specialties to better service clients. She will focus on further accelerating Havas’ integration process, finalising the implementation of a...
Eyad Abdul Khalek joins MediaCom group as MENA's CEO, effective 1 October 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties. Eyad joins MediaCom MENA from DataMined where as Managing Director and Co-Founder he was charged with remodeling the business, increasing profitability and leading...
Dentsu Aegis Network appointed Khaled Al Ahmed as Chief Financial Officer of Dentsu Aegis Network MENA. Khaled will lead Dentsu Aegis’ financial and corporate governance, legal and IT departments and “help shape the next phase of the business’ success.”Khaled brings with him over 20 years experience and a wealth of...
Norman Pearlstine, Vice-Chairman of Time Inc., will be President of the 2016 Epica Awards jury.A highly experienced journalist, during his career Pearlstine has held posts including Managing Editor and then Executive Editor of The Wall Street Journal, Editor-in-Chief of Time Inc., Chief Content Officer of Bloomberg L.P. and Chief Content...
The Internet Society recently opened a new regional bureau in the Middle East and appointed Salam Yamout to the role of Regional Director.Yamout brings over 25 years of experience to her new role, where she will be responsible for building awareness of the Internet Society and advancing its mission of...
Following a competitive pitch, AGA-ADK and its digital arm Wetpaint Creative Digital Solutions have been awarded the BSH Home Appliances FZE account. The sister agencies, operating under the Network Communication Group, have been tasked with handling the creative, production, social and digital requirements for Bosch, Siemens and Gaggenau brands in...
Ogilvy Noor released ‘Generation M: Young Muslims Changing the World’, an exploration of what it means to be a young Muslim today and why this generation demands our attention. Written by Ogilvy Noor’s Vice President and award winning author Shelina Janmohamed, the book underscores Ogilvy Noor’s global thought leadership around Muslim...
Car booking app, Careem, has recently unveiled its new brand identity to mark the company’s four-year anniversary. Aimed at building on the company’s remarkable growth in the last four years, the rebranding initiative will see Careem undergo a complete makeover, with a new company symbol featuring a green wink and...
