Coca-Cola has announced the launch of Coca-Cola Life in the United Arab Emirates, the first low-calorie cola sweetened from a blend of stevia and sugar. Stevia, a zero-calorie sweetener from natural origins, comes from the best-tasting part of Stevia leaf, found in South America. At 27 kcal per 100ml, Coca-Cola...
Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that agencies and their clients optimise digital media. In fact, over the past six months, a taskforce of data scientists and strategists from Zenith has been developing...
The ease with which marketers find buying mobile advertising in the Middle East is contributing to significant increases in mobile marketing budgets in the region, with 20% expecting growth of more than 100% over the next five years, new research from Warc and the Mobile Marketing Association reveals today.Based on...
In keeping with Publicis Media’s talent objectives and to accelerate regional development, Zenith Middle East has restructured its management team across the region. As such, Firas El Zein, CEO of Zenith Middle East, has announced a slew of promotions, set as the press statement reads, to “transform the agency, strengthen...
On 1 November, Mirum launched in the Middle East and Africa, bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk to form what is effectively one of the largest technology and innovation agencies in the region.Mirum is a new breed of digital agency, created by the J. Walter Thompson...
ITP Publishing Group (ITP), is expanding its reach with the launch of a new digital division, ITP Live. The division will extend the digital footprint of ITP and APP Media Groups’ brands, and provide new content creation opportunities for commercial partners. ITP Live has five key business areas – a...
Samir Ayoub, the former chief executive of Mindshare MENA, has launched a media consultancy and auditing firm headquartered in Dubai. Medpush has been established with the goal of helping advertisers improve the efficiency of their campaigns and enhancing the standards of the industry. The new company will cover the Middle East and...
Baroque Film has won the global brief to launch the 2017 collection of Italian sportswear company Freddy. The upcoming campaign will include film, online videos, print and social media, with the shoot to take place in Dubai over three days. The campaign is expected to break globally in December.The win represents...
Grey Group MENA has won the communications brief for Subway across Saudi Arabia.The fast food chain, which is operated by the Shamel Food Company within the kingdom, has more than 118 restaurants across the country.The wins follows a four-month pitch process involving six agencies, three of which were chosen to...
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017.With the exception of newspapers and magazines, all major media channels are expected to record adspend growth...
Digital Venture, JGroup’s digital arm and Rocket Fuel have announced their new strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote, and market its services to advertisers and ad agencies across the MENA region. Digital Venture will act...
Volkswagen Middle East has appointed new Marketing Director, Bruno Gisquet, to strengthen its brand positioning in the region. Gisquet will lead and manage the brand development, marketing communication, market research, product marketing and volume planning for the automotive manufacturer in the Middle East.With over 20 years of experience in the automotive...
London-based agency R/GA and UAE-based telecommunications service provider – ‘du’, announced a new strategic alliance to create a regional best-in-class Connected Design offering. Targeted at leading UAE businesses looking to engage in essential digital transformation programmes, ‘Connected Design by R/GA & du’ is set to help empower the evolution of...
London Advertising has won the communications brief for the launch of Jawwy, a new digital mobile experience from Saudi Telecom (STC).The UK-based agency is to open an office in Dubai on the back of the win, with Jawwy to target ‘digital natives’ in the kingdom and disrupt the Saudi mobile...
Etihad has parted company with M&C Saatchi following a review of the Abu Dhabi-based airline’s advertising account. The split means that Etihad will now manage its communications needs via global digital and social marketing agency partner Cheil and in-house outfit VisComs. M&C Saatchi originally won Etihad’s global advertising account back in February...
