In Brief

Euronews gets rebranded to EuronewsNBC

NBC News and Euronews announced the closing of a transaction in which NBC News is making a significant financial investment in Euronews.  NBC News is acquiring 25% of the company, with the funding set to support expanded news coverage and programming across Europe.Media Globe Networks will continue to be the majority shareholder in Euronews, and the existing public shareholders will remain in the...

In Brief 31 May 2017

Mindshare Appoints Chief Digital Officer APAC & MENA

Mindshare, the global media agency network, has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to also include the Middle East and Northern Africa (MENA).  The veteran CDO for Mindshare Asia Pacific helped lead the agency’s FAST rollout, which offers clients a series of industry...

In Brief 30 May 2017

PINAR appoints Initiative MENA as new Media Agency

Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Initiative MENA, part of MCN Holding and IPG Group, will be tasked to carry out the offline and online media planning and trading services for PINAR, across the MENA region.Commenting on the win, Raffoul Mattar, Managing Director UAE...

In Brief 28 May 2017

IAA Lebanon Chapter Elects New Board

The IAA- Lebanon chapter held an ordinary general assembly in the presence of its members, and elected a new board for a two-year mandate. The new executive committee includes:President: Joe Ayache Vice President: Louis El HageGeneral Secretary: Ghada El Khatib Treasurer: Liliane MarounMembers: Nada Abi Saleh, Tania Rizk, Naji Irani, Joseph Sfeir, Georges Slim, Emile Tabanji, Emile AtallahDuring the...

In Brief 26 May 2017

Digital advertising will spur strong industry growth through to 2021

The global advertising industry registered healthy growth in 2016, contributing to a compound annual growth rate (CAGR) of 3% for the 2012 – 2016 period, according to research firm MarketLine.The company’s latest report states that the US continued to be the largest region in terms of value, accounting for 41.3%...

In Brief 24 May 2017

Omnicom Media Group extends partnership with Pathmatics to MENA

To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to the Middle East and North Africa (MENA). As a result, the group’s clients in the region will have exclusive access to Pathmatics’ unique display and mobile...

In Brief 23 May 2017

BETC Paris adds new creative talents

Following its move into new office headquarter, Les Magasins Généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency has hired six new creatives, who will work under the creative leadership of Stephane Xiberras, President and Executive Creative Director of...

In Brief 17 May 2017

Beesline appoints Initiative MENA as lead Media Agency

Beesline, a leading natural cosmetic brand in the MENA region, has selected Initiative MENA to handle its digital media in the Kingdom of Saudi Arabia and Iraq. Under the arrangement, the agency’s Beirut office will be responsible for the digital media strategy.Hassan Rifai, Beesline Marketing Consultant said being impressed by...

In Brief 15 May 2017

Georges Barsoum replaces Ramzy Abou-Ezzedine as Y&R CEO MENA

Y&R announced that Georges Barsoum will take the helm as Chief Executive Officer for the Middle East & North Africa (MENA). Barsoum, who has been with the agency since 2015 as Chief Executive Officer for the Y&R Gulf region, will take on expanded responsibilities overseeing all clients and company vision...

In Brief 14 May 2017

MCN Reveals ‘Agency-Agnostic’ Collaboration as Core Focus in MENA

Middle East Communications Network (MCN) has identified ‘agency-agnostic’ collaboration as its primary focus for the future. The news was announced by MCN Group CEO Ghassan Harfouche at a first-of-its-kind leadership meeting involving 150 leaders from all disciplines and markets across the company’s regional network.          This year’s theme of collaboration...

In Brief 11 May 2017

Omnicom Media Group partnership with Moat to advance digital measurement practices in MENA

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by Omnicom Media Group MENA to work with the highest levels of measurability for its clients’ digital activities...

In Brief 9 May 2017

Internationally renowned director and DOP Iain Mackenzie joins Bang TV

Bang TV announced the signing of wildly famous and popular director DOP, Iain Mackenzie.With a cinematic eye and meticulous attention to detail, Mackenzie is highly regarded across the industry for his aesthetically striking films. His automotive work, for the likes of Mercedes and Lexus, breaks free from traditional conventions by...

In Brief 9 May 2017

Dulsco pitch won by consortium of WPP companies led by J. Walter Thompson

Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp.The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive growth targets. To help deliver on...

In Brief 9 May 2017

J.Walter Thompson Dubai parts company with MD and ECD

J.Walter Thompson Dubai has been left without a managing director and an executive creative director following the departure of Mohammed Sabry and Marco Bezerra.Sabry, who had been with the agency in Dubai as managing director for two years, has left to take on the position of chief executive at a...

In Brief 3 May 2017

Western Union and Arab Federation for e-Commerce to Boost Adoption of Digital Payments in MENA

Western Union, a leader in global payments, joins hands with the Arab Federation for e-Commerce, to boost the uptake of e-Commerce and digital payments in the Middle East and North Africa (MENA) region.Representing 14 governments from MENA, the Arab Federation of e-Commerce aims to establish efficient processes, practices and platforms...

In Brief 1 May 2017