ICON, which has branded some of the highest-profile sporting, cultural, and retail occasions in the world, has rebranded to CSM Live, marking a new chapter in the company’s development. The news was unveiled at the BT Sport Industry Awards on 27th April 2017.The move is intended to better reflect the...
UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle brands.The news follows a competitive account review that began in 2016. Billings are not disclosed.Led from the...
Grey MENA has won the communication brief for natural mineral water brand Aqua Carpatica following a competitive three-month pitch process involving multiple agencies.The agency has been tasked with orchestrating the Romania-based water bottler’s through-the-line communication, including its digital and social presence.Commenting on the partnership, Nadim Khoury, Grey MENA’s chief executive,...
Hug digital, a MENA digital advertising agency, has been appointed by HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, as their digital marketing communications agency charged with social, community management, creative and listening services.Hug digital will be responsible for developing HMD Global’s reach into...
Silicon Valley-based advertising and marketing technology (AMT) platform, C1X (Class One Exchange), has roped in Gokul Rajaram as its advisor.Gokul is often addressed as the “The Godfather of Adsense,” due to his key role in the early success of one of Google’s most profitable products. Since leaving Google in 2007, he...
E-Vision, a fully owned subsidiary of Etisalat, signed a strategic partnership with MBC Group to obtain exclusive rights to distribute MBC channels in the UAE.This strategic announcement makes E-Vision the point of contact for distribution of MBC channels in the UAE. Therefore, any platform that wishes to carry or renew...
Manuel Arnaut has been appointed Editor-in-Chief of Vogue Arabia, effective 7 May 2017, as announced by Shashi Menon, CEO & Publisher, Nervora and Vogue Arabia. Launch Editor-in-Chief of Vogue Arabia, Deena Aljuhani Abdulaziz will move on from her role.Manuel Arnaut brings over a decade of Condé Nast editorial experience combined...
Simon Bowthorpe, Managing Director of UM Qatar, has been promoted to Managing Director UM Qatar & Kuwait & FP7/KWI. As he takes on responsibility for both the creative and media businesses in Kuwait, Simon will continue to oversee the UM media operation in Qatar. His key area of focus will...
Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC following a competitive multi-agency pitch. The new partnership will see the agency assigned a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands in...
On a regional expansion drive, Cicero & Bernay Public Relations (C&B) has entered into new strategic affiliations, with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman, designed to strengthen its MENA network capabilities.The agreements are the latest in a successful string of new affiliations for C&B. In...
Media audit and consultancy firm MEDPUSH has signed an affiliation agreement with EMM International, one of the leading global media auditing and management consultancy firms to represent them in the MENA region. The agreement aims to expand the geographical coverage of EMM International and enables MEDPUSH to have access to International...
OMD Arabia has released the initial findings of its latest study, “The Future of Saudi Arabia”, revealing the trends shaping Saudi society as the Kingdom embarks on an ambitious transformative journey. Among them is a strong consensus that Vision 2030 will improve the lives of Saudis and that the Kingdom...
Ultimate Performance, a body transformation service cited as ‘the best personal training gym in London,’ has appointed Brazen as its PR partner.The agency will be responsible for generating awareness with media and influencers through a variety of multi-layered tactics for Ultimate Performance’s first Middle East location at Emirates Financial Towers,...
Dentsu Aegis Network MENA has partnered up with Oman-based Media 21. M21 will become the exclusive partner of Densu Aegis in the country, responsible for all communications services including media planning and buying, creative, digital and social media, events and media production, for clients of the Dentsu Aegis Network in Oman. In...
BlueGreen has officially launched its operations in the Middle East with the opening of its office in Dubai and Abu Dhabi. The digital media company will be targeting Smart Wi-Fi networks across the region in a number of locations to offer advertising agencies and brands alike a new innovative method...
