Performics, a division of Publicis Groupe that provides cross-platform solutions to tomorrow's marketing challenges, has earned the prestigious Google Marketing Platform (GMP) Partner & Reseller status in the MENA region. This distinction places Performics among a select group of very few agencies with the capability to offer clients direct access...
Hilton announced the graduation of its first cohort of students from a hospitality training programme in partnership with Bunyan for Training, an affiliate of the reputed hospitality management school in Switzerland, Ecole Hôtelière de Lausanne (EHL). Since signing the Memorandum of Understanding (MoU) in 2022, 18 students have successfully completed...
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New Balance, one of the world's major sports footwear and apparel manufacturers, conducted an iconic screen takeover at Riyadh Boulevard, KSA. As 82 screens flashed with motivational visuals, Saudi residents were encouraged to run their way—choosing their own pace, style and goal. The activation was complemented by the launch of the...
Golin MENA, the communications company part of Horizon Holdings, an Interpublic Group (IPG) agency, has appointed Diab Nassar as General Manager for Saudi Arabia. Nassar rejoins Golin MENA, the agency where he began his communications career, with over 17 years of experience across a diversity of industries. Stephen Worsley, Regional...
Award-winning agency BPG (Bates PanGulf, part of WPP) recently concluded its 28th annual offsite event at the Waldorf Astoria in Ras Al Khaimah. The three-day BPG Camels, hailed as the agency's best offsite to date, brought together 154 attendees representing 35 nationalities across seven markets, reinforcing BPG's commitment to diversity,...
Middle East renowned job site Bayt.com and the Ministry of Communications and Information Technology (MCIT) in Saudi Arabia have signed a Memorandum of Understanding (MoU) with the aim to advance the Kingdom’s talent ecosystem, particularly within the technology and telecommunications sectors, in alignment with Saudi Vision 2030. The MoU establishes the...
Digital marketing agency MKV Digital has launched MKV Creators, a specialized division dedicated to daily snackable content focusing on real time short-form content creation and influencer marketing. With the rise of bite-sized content in the digital marketing space, brands are increasingly looking for innovative ways to tell their stories quickly...
Diageo MENA and Drink Dry, a non-alcoholic beverage distributor in the GCC, are partnering up to launch Guinness 0.0 in the UAE. As part of this collaboration, Diageo has appointed Drink Dry as the exclusive distributor for Guinness 0.0 in the UAE. This launch allows consumers to enjoy the iconic taste of Guinness in a fully non-alcoholic version. Guinness...
Adobe’s introduction of the Firefly Video Model at MAX 2024 has created significant buzz among influencers. This new tool, which integrates AI-driven enhancements into video editing, offers capabilities such as text-to-video and image-to-video generation with an emphasis on seamless and coherent results. Influencers are expressing considerable enthusiasm regarding Adobe Firefly’s...
Super-spy James Bond is a prime example of ‘regressive nostalgia’ highlighting how certain consumer groups cling to idealised past versions of brands and resist attempts to move with the times, a new study reveals. Researchers examined the James Bond movie franchise - a cultural icon for over 70 years -...
Podcasts have become immensely popular over the past years, drawing millions of users worldwide. Today, the global podcast user base has swelled to more than 460 million, turning podcasts into an emerging medium for advertising. The five-year ad spending figures confirm that. According to data presented by OnyAccounts.io, marketers and...
Cedars Art Production (Sabbah Brothers), the creators of the internationally acclaimed Lebanese drama 'Al Hayba', announce the official Turkish adaptation of their hit series, now titled 'Far Away' and produced by the prestigious AyNA Yapim. This adaptation marks a significant milestone in Cedars Art’s ongoing strategy to expand its global...
Panda Saudi has signed a Memorandum of Understanding with the Saudi Company for Artificial Intelligence (SCAI) and Faden Media, with the aim to revolutionize advertising within Panda's retail stores by integrating advanced AI technologies and data analysis in advertising strategies. This initiative is designed to enhance the shopping experience for...
Yazle, a global digital media company, has partnered with Oasis Mall, Dubai’s vibrant shopping destination. The primary objective of this partnership is to introduce a diverse range of brands to Oasis Mall’s shoppers. By leveraging Yazle’s cutting-edge advertising technology, brands that have previously not had a presence within the mall...
BigTime Creative Shop, the Saudi-based hot boutique agency, has bolstered its creative team with the appointment of Saymon Medeiros as its new Creative Director. With 10+ years in the business, Saymon brings a wealth of international experience, having worked in Latin America (Brazil and Argentina), Germany, and Dubai for renowned...
