WPP announces that its wholly-owned operating company Grey, the global marketing communications agency, has acquired a majority stake in Extrême-Sensio (“Sensio”) in France.Sensio is a full service digital agency that offers services including consulting, design, technology and customer acquisition. Founded in 1998, the agency has around 75 people and is...
Spark Foundry has appointed John Antoniades as Managing Director of Global Business. In his new role, which is effective immediately, Antoniades will be tasked with driving global growth for the newly rebranded agency, outside of the US.Antoniades will also be responsible for managing key global client relationships that are run...
Mediavest | Spark, the full-service media agency under Publicis Media, has rebranded as Spark Foundry. This move is said to underscore the company’s ongoing commitment to evolution, and reflects the agency’s offerings that extend well beyond the parameters of media and investment to include analytics, technology and innovation, insights, content,...
Pikasso has won the exclusive advertising concession of ABC Verdun, which will open its doors to the public on July 28th, 2017.ABC Verdun, designed by Callison RTKL, is a prime retail and leisure destination located in the heart of Verdun area in Beirut. Its unique design with a distinctly fabulous...
Global content creator, producer and distributor Endemol Shine Group announced an exclusive content partnership between its digital production and distribution studio Endemol Shine Beyond Germany and premium casual wear brand Marc O’Polo.Brand and pop culture matchmaking agency idols & brands and their exclusive partners Endemol Shine Beyond Germany are responsible for the...
Specialist agency, Performance Communications has been appointed by General Motors to provide communications support for its Cadillac, GMC and ACDelco brands across the Middle East. Performance Communications’ responsibilities to General Motors will cover strategic consultation, product communications, event support, press fleet administration and crisis management across all three brands. Its...
iProspect, the Dentsu Aegis Network digital performance agency, has been awarded the SEO, Content and SEM duties for luxury resort and entertainment destination Atlantis, The Palm in Dubai.The win comes after an in-house pitch for the business, in which iProspect presented a customized strategy with the provision of custom solutions...
BASIC LEAD, the organizers of DISCOP, the film, TV, digital content market franchise, unveiled plans to encourage more business with and between the rapidly growing countries under DISCOP’s watch and representing 75% of the world’s population.Two new DISCOP markets will be added by the end of 2019: one in Zanzibar...
Publicis Media appointed Ali Nehme to the newly created role of President of Innovation and Commerce, EMEA. The promotion follows a period of significant growth across the region and continued transformation.Currently Chief Strategy Officer for Publicis Media in the Middle East, in his new role, Nehme will be tasked with driving an...
Freedom Pizza, the home-grown UAE pizza company has appointed Brazen to handle its public relations for the UAE. Brazen will be tasked with handling the consumer and corporate PR remits that will include a strategic blend of media relations, influencer engagement, events, creative campaigns and business profiling of Freedom Pizza...
Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe has partnered up with Alibaba. This alliance is said to benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient.Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control...
Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA).The agency will create and execute a number of digital and social marketing...
SOHAR Port and Freezone, the deep-sea Port and Freezone in the Sultanate of Oman, managed by Sohar Industrial Port Company, has renewed its media agency of record relationship with Initiative MENA. The win followed a competitive three-way pitch, marking this as the fourth consecutive year of the partnership. Initiative MENA...
In appreciation for his invaluable contributions to the communication industry in the region, the Lebanese American University-LAU’s governing board decided to grant an honorary Doctoral degree to Joseph Ghossoub, who has been a leading figure in real estate investment and the media sector for decades. Ghossoub is known for his...
Ramadan is one of the most important months for television broadcasting across all the Arab States in the Middle East and North Africa (MENA) region. With the majority of households coming together in the evening to break their fast, Ramadan presents the perfect opportunity for media brands to capture this...
