In Brief

Elevision and Dubai International Financial Centre Renew Partnership, Boosting Digital Advertising Offering Across the Centre

Regional outdoor company Elevision has signed a 10-year contract with Dubai International Financial Centre (DIFC) for holistic digital-out-of-home (DOOH) advertising solutions across the entire district, including Gate Avenue.According to research firm International Data Corporation, spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate...

In Brief 27 Jun 2018

Publicis Groupe appoints Raja Trad to the newly created role of Chairman Middle East

Publicis Groupe has appointed Raja Trad to the newly created role of Chairman of Publicis Groupe Middle East, strengthening the Groupe’s ambition to develop its activities further in this strategic region and to become the trusted partner of its clients worldwide. This appointment is the next step in the implementation of Publicis...

In Brief 26 Jun 2018

J. Walter Thompson Retains STC's Consumer Business alongside a new Corporate Account

J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a rigorous selection process across multiple international agencies.STC launched an exhaustive communication pitch process in order to identify a communications partner that would...

In Brief 25 Jun 2018

The Epica Awards announces jury president, two new grand prix and a dynamic ad campaign from Wieden + Kennedy

The only global creative prize judged by journalists kicked off its 32nd season with news of a very special advertising campaign, new prizes and a highly respected jury president. Epica will hold its next jury meeting, conference and ceremony in Amsterdam from November 12 to 15. The ceremony itself will be...

In Brief 21 Jun 2018

C&B appointed as AW Rostamani Group’s newest communication consultants

Cicero & Bernay Public Relations (C&B) will lead the public relations and communication services for AW Rostamani Group, one of the Middle East’s leading and reputable organisations with a portfolio of 14 companies that includes multinational brands across seven diverse sectors. Through the implementation of integrated PR strategies, C&B will...

In Brief 20 Jun 2018

Socialize joins We Are Social, the socially-led creative agency network

We Are Social, the global socially-led creative agency network, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency.The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for...

In Brief 13 Jun 2018

Memac Ogilvy unveils new Cairo office as part of major Egypt reshuffle

Regional creative powerhouse Memac Ogilvy has unveiled its new Cairo office as part of a major restructure in Egypt. The award-winning, global agency has moved house to Maadi, next to Technology City. The change comes as part of Memac Ogilvy’s ongoing commitment to modernizing its services in Egypt, and follows the...

In Brief 12 Jun 2018

ABC Awarded at London’s RDE for Distinguished Work in Visual Merchandizing

ABC, one the most prominent malls and departments store in Lebanon, is proud to announce that its Christmas decoration in the domain of visual merchandizing has been awarded at the Retail Design Expo (RDE), recently held at London’s famous Olympia. “An achievement on its own right” says ABC in a...

In Brief 11 Jun 2018

Donating Food to Ramadan Sharing Fridges Made Easier with New Facebook Messenger Bot

In a first-of-its-kind move for the region, the Ramadan Sharing Fridges campaign has now implemented a new Messenger bot to assist those who want to participate in the community initiative. The interactive bot, named Mariam, has been created in collaboration with ChatFood - the online ordering system for restaurants and...

In Brief 10 Jun 2018

UM MENA Appoints Brendan Bourke as Head of Digital

UM MENA has announced the appointment of Brendan Bourke as Head of Digital for the MENA region. In his role, Brendan will be responsible to drive the digital agenda of the agency and will focus on the development of digital consumer experiences for clients’ brands across all media touch points. Brendan,...

In Brief 7 Jun 2018

Those Who Inspire LEBANON, a new book set to inspire and motivate Lebanese Youth

Those Who Inspire Lebanon is a book that portrays 59 inspiring Lebanese individuals from all walks of life. ‘Those Who Inspire’ (TWI) is a book first published in 2012 with the aim of shedding light on inspiring people from various countries from around the world, but the book has transformed...

In Brief 5 Jun 2018

Dentsu Aegis Network MENA Announces New HR Director

Dentsu Aegis Network MENA has appointed Soha Aoun as HR Director replacing Nick Seruwagi who will be relocating to take on a new role within the network.  Reporting directly to Tarek Daouk, CEO Dentsu Aegis Network MENA, Soha will become a member of the regional management team as of 1...

In Brief 4 Jun 2018

Triangle MENA Deploys Two New Products for the Saudi Broadcasting Authority

Triangle MENA (Triangle), a Beirut-based digital creative agency that specializes in building comprehensive online experiences, has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom.SBC, a TV Channel that offers the KSA audience local to regional varied content, and Shashatcom, an on-demand video platform...

In Brief 4 Jun 2018

Ogilvy to deploy its Marketing Technology Center of Excellence across MENA

Ogilvy will be deploying its Marketing Center of Excellence across the MENA region through its Memac Ogilvy offices.The new offering, announced by worldwide CEO John Seifert, will bring the company’s vast range of MarTech solutions together into one expert capability. As part of Ogilvy’s Next Chapter strategy, integrating all Ogilvy...

In Brief 29 May 2018

Unilever’s Closeup Selects J. Walter Thompson as Agency of Record

J. Walter Thompson Dubai has been selected by Closeup, the Unilever oral care brand, as its Agency of Record and communications partner in the Gulf region.Commenting on behalf of Closeup, Unilever, Abhiroop Chuckarbutty, Personal Care Director Gulf said, “We are excited to partner with a prominent regional agency such as...

In Brief 21 May 2018