Careem, the app-based car service, has appointed TBWA / Raad as their global advertising agency of record.After such rapid growth and expansion into new verticals, building the Careem brand is now at the forefront of business objectives within the company. Under the leadership of Careem’s VP of Strategy, Adeeb Warsi,...
Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries, six continents and 30 out-of-home operators.Pikasso Outdoor Company is supporting this global out-of-home campaign by donating ad space on 184 roadside...
Mindshare MENA and STEP Group have recently announced the launch of The StartUp Studio, a first of its kind program in the region, which is set to facilitate partnerships between corporates and start-ups to deliver technology-based business solutions across fintech, adtech, and martech.Nizar Fakih, co-Founder & VP of Strategic Partnerships...
Etisalat announced today the launch of the first commercial 5G wireless network in the UAE becoming the first telecom operator in the Middle East and North Africa (MENA) region to achieve this technological milestone and set an industry benchmark.Etisalat will be the first operator to have a fully developed commercial...
Huawei Consumer Business Group Egypt (Huawei) has concluded its recent three-way review with the appointment of PHD Egypt as its new agency of record. The pitch was triggered by Huawei’s ambition to provide innovative solutions for the Egyptian market.The full media account is the first win for the media agency’s newly...
Sunil John, Founder and Chief Executive Officer of ASDA’A Burson-Marsteller and President – Middle East of Burson Cohn & Wolfe (BCW), has been recognised by industry peers with a Middle East Public Relations Association (MEPRA) Fellowship.John received his Fellowship from Ray Eglington, MEPRA Chair, during the fourth annual MEPRA Leadership...
The Publicity Network (Publinet) has appointed Jamal Iqbal as its new Executive Creative Director. Following his nine-year career with the group in various capacities ranging from strategy and brand outreach to innovation, Jamal is now responsible for establishing creativity, new-age tactics and award-winning concepts as key tenets across Publinet’s companies.Ahmad...
PHD Lebanon is celebrating its first-year anniversary with a major pitch win Huawei’s for digital portfolio. The move comes as the region looks to transform their media offering in line with the growing digital trend.Huawei, a network client that selected PHD Lebanon for its offline media work at the end...
FP7 announced the promotion of Olly Robinson to Executive Creative Director at FP7 Dubai. “It is my extreme pleasure to announce Olly as our Executive Creative Director,” said Jon Marchant, MD, FP7 Dubai. “He has been indispensable to the agency’s success story over the last three years, and his track record of...
Following its social elections day initiative launched few weeks ago, Uber, the ride-sharing technology that connects drivers with riders at the push of a button, announced the related promo code that will allow users to benefit from free rides on Lebanese elections day.Upon entering the promo code (Sawwet18) on Uber’s...
Following a multi-agency pitch, Starcom MENA wins the global media account of The Department of Tourism and Commerce Marketing (DTCM), effective immediately. The Publicis Media Group agency will manage the full scope of media services of DTCM across 30 markets. Duties span all strategic media planning and buying, digital performance marketing,...
Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP, the world's largest advertising agency, with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer.Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP...
Lebanon’s national beer, Brasserie Almaza, has appointed Leo Burnett Beirut as the lead creative advertising agency. “We’re excited to start working with Leo Burnett, allowing us to reinvigorate the Almaza brand with the agency’s unique and fresh creative approach that will support deploying our revised marketing strategy,” said Brasserie Almaza Managing...
du, from Emirates Integrated Telecommunications Company, has appointed TBWA\RAAD as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch in 2006. TBWA\RAAD will succeed...
Research company Ipsos MENA has appointed Rami Abudyab as Country Manager of its offices in the Kingdom of Saudi Arabia. Based out of the Ipsos offices in Riyadh, Rami will be overseeing the business throughout the Kingdom.Rami is a seasoned professional, with more than 17 years of experience in Marketing,...
