Turkish Airlines is the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder – in a TV and digital campaign to further raise awareness amongst business and leisure travellers that the airline is a leading global player flying to more countries and international destinations than any other...
J. Walter Thompson Dubai has been named the Agency of Record for the world renowned King’s College Hospital in Dubai.King’s College Hospital is a leading Global healthcare provider and has over 175 years of experience delivering high quality care and world leading clinical outcomes. They aim to support HH Sheikh...
Strategist Nick Docherty joins from a global leadership position at Wieden + Kennedy New York to take on the role as Head of Strategy at BETC London.Nick is a global strategist with nearly twenty years’ experience and has contributed to some of the world’s most effective, awarded campaigns, including iconic...
Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline via the popular messaging app.The new service, which is the latest element of Etihad Airways’ digital strategy, will provide an enhanced offering to premium guests when...
Rapid adoption of artificial intelligence (AI) solutions will increase the UAE’s GDP by USD 96 billion by 2030, enabling organizations to better meet and predict customer and citizen trends and drive digital business innovation.As the UAE Strategy for AI guides nationwide transformation, AI and machine learning are entering the mainstream....
dubizzle, the UAE’s leading classifieds platform, has announced the appointment of two new senior members of staff to its regional advertising team. Jonathon Padron will join as Head of Ad Operations - AMEA and Chadi Antonios as Head of Sales/Advertising - GCC.Currently receiving over 17M visits per month, dubizzle has...
Z7 Communications, the regional luxury public relations and events agency, was appointed as dunhill's communications partner across the Middle East to support the launch of the new store in The Dubai Mall and enhance brand awareness in the GCC.dunhill London is a leading British luxury menswear brand with a global retail and...
Pizza Hut, part of the Yum! Brands UAE has appointed Mindshare as their agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency.Pankaj Batra, Chief Brand Officer, Pizza Hut (Middle East, Turkey & Africa) stated “We...
Rolls-Royce has appointed César Habib as its Regional Director, Middle East & Africa effective 1 August 2018. He will be based in Dubai.Habib joined Rolls-Royce from BMW in 2015 as Head of Ownership Services, and oversaw the development and record growth of the company’s aftersales business. More recently, in his...
UM MENA has expanded the role of Tom Hardstaff to Head of client Partnerships, UM MENAT. Tom joined the agency in 2014 as Head of Strategy where he has been the key driver of UM’s “Better Science, Better Art, Better Outcome” philosophy and planning approach. Responsible for fronting the strategy side,...
Cicero & Bernay Public Relations (C&B) has expanded into Egypt via a new strategic affiliation with Ingredients — an independent Cairo-based media and public relations agency that is also part of the Egyptian Media Synergy. The announcement follows C&B’s recent move into Cyprus with MediaLife and is part of the...
Global advertising agency TBWA Worldwide announced it was entering into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe.The TBWA Facebook Foundry, is a program focused on inspiration, learning and creativity. As part of this partnership, more than 1500 TBWA employees will benefit from a...
UM MENA announced the promotion of Rasha Rteil to Head of Product, for the Middle East, North Africa and Turkey (MENAT) region. Rasha who used to head UM Labs MENA, will now, as Head of Product, lead on the agency’s ambitious agenda to continuously transform its product, people, and partnerships. She will pilot and steer...
DALILA ZEIN HAS BEEN APPOINTED AS AFP’S MANAGING DIRECTOR, REPLACING FABRICE LACROIX. SHE WILL TAKE UP HER POST BY OCTOBER 1. A graduate of EDHEC Business School, Zein, 42, began her career as an auditor at PricewaterhouseCoopers. In 2000, she joined Lagardère Active (print media, radio/TV, audiovisual production and digital pure...
With over 18 years’ experience with AUDI AG, Carsten Bender joins Audi Middle East as the Brand Director in the region, effective as of June 3rd 2018.. His career with the Four Rings has included international achievements as Sales Manager for Australia, New Zealand and Japan and as the Director...
