Hollywood couple Elsa Pataky and Chris Hemsworth have collaborated with Experience Abu Dhabi -- the destination brand of the Department of the Culture and Tourism (DCT) - Abu Dhabi -- sharing all the city has to offer blending rich culture, adventure, and peaceful escapes, with endless experiences for every kind of traveller to enjoy...
PR agency Brazen MENA is enhancing its regional growth strategy through a series of new hires and internal promotions. These additions bolster the team, and aim to solidify the agency's position as a top-tier PR and social media powerhouse across the GCC. With seven promotions and eight new hires, Brazen...
Global tech corporation FPT has inaugurated its regional headquarters in Riyadh, Saudi Arabia, as part of its global expansion strategy to meet the rising demand for digital services and solutions. This expansion marks FPT as the first Vietnamese firm licensed for regional operations in Saudi Arabia, reaffirming its dedication to...
UM MENAT, part of Middle East Communications Network (MCN), has announced the promotion of Jad Daou to Deputy General Manager – UAE, where he will lead UM’s newly established High-Growth Unit. This unit is said to be a pivotal component of UM’s growth strategy, focusing on driving substantial business impact for...
The UAE Media Council is set to participate in the Sharjah International Book Fair 2024, scheduled to take place from 6 to 17 November at Expo Centre Sharjah, with a pavilion that showcases its publishing services and role in enhancing the quality of content in the country. “The Sharjah International...
The Loeries, Middle East and Africa’s premier award show, returned for its 46th edition to recognise and celebrate creative excellence from the region. Publicis Groupe Middle East dominated the event, winning Regional Agency Group of the Year and securing a significant deal of awards, including the prestigious Grand Prix. “I’m...
American University of Sharjah (AUS) recently received the Exclusive Customer Award for Best Digital Campus from Zoom Video Communications. This award acknowledged AUS' pioneering mindset in integrating Zoom technology into the daily lives of its faculty, students and staff to create a world-class digital experience across its campus. The award also...
Egyptian authorities collaborated with the Alliance for Creativity and Entertainment (ACE), the world’s leading antipiracy coalition, to shut down a notorious sports piracy network that illegally streamed live football/soccer matches to audiences around the world. This action is the latest in a series of takedowns in the Middle East and...
The World Out of Home Organization (WOO) has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies. The new members are: SKYRN...
Dyson, the global technology company, has picked British musician, Stormzy, as its latest global ambassador. This exciting collaboration showcases 55 hours (in reference to the battery life) inside the mind of a rockstar – how much Stormzy can achieve, all with a single charge of the Dyson OnTrac™ headphones. Stormzy...
The global AI industry continues surging with no signs of stopping any time soon. In 2024, the entire sector is expected to reach 315 million users and a $184 billion value, 35% more than last year. The impressive double-digit growth will continue in the following years, helping AI market not...
Hypermedia, the digital out-of-home (DOOH) tech company in the UAE, has launched its proprietary HMX pDOOH platform, granting Publicis Media Middle East (ME) - part of Publicis Groupe Middle East- first access to leverage the platform’s capabilities and enhance campaign delivery for its wide client portfolio. This cutting-edge technology redefines...
SOCIALEYEZ, the Dubai-based digital agency, has officially launched in Saudi Arabia. With an extensive portfolio of strategic communications and creative solutions, SOCIALEYEZ offers a comprehensive suite of services, including social media management, influencer marketing and digital content creation. Specialising in a diverse range of industries - government, energy, lifestyle...
SQUATWOLF, the UAE homegrown fitness and gym wear brand, has officially opened its first-ever store in the iconic Dubai Mall, marking the occasion with a daring unconventional stunt that echoed across the online social sphere. With their positioning as the brand that is redefining the gym culture, it is no surprise...
Bringing the spirit of Diwali to the heart of the UAE, Cadbury Arabia in collaboration with Memac Ogilvy Dubai is launching a unique campaign designed to highlight the core values of Diwali (togetherness, inclusivity, light, sharing) through distinct stories, with a one-of-a-kind ‘pack-tivation’. Using Augmented Reality (AR), the agency created...
