Central to SAMSUNG’s corporate values is the creation of positive change for people across the world, hence the company’s funding in Lebanon, under the SAMSUNG Grant, of five Entrepreneurship and Work Readiness programs destined to Lebanese high-school students and implemented by the specialized non-governmental organization INJAZ Lebanon.Touching the lives of...
Etihad Airways, the official airline partner of Special Olympics World Games Abu Dhabi 2019, unveiled a striking new livery to promote the Games, which will take place in the nation’s capital between 14 – 21 March.The livery has the four athletes' mages emblazoned across one of the airline’s Boeing 787-9...
Believing that business can and should be used as a force for good, solving critical human challenges, Changemaker, a learning company that works to help accelerate in-country youth's contribution to national economies via purposeful entrepreneurship, gathered more than 1,000 students from 60 university campuses across Lebanon for the Lebanon Student...
The global home and small appliance brand Beko has consolidated its regional media account into OMD following a competitive pitch. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The Omnicom Media Group-owned business performance company will now cover 17 markets...
Following the acquisition of MIP Tunisie in August 2016 by Pikasso, a leading Out-of-Home company in the Levant and North Africa, and its partnership with Impact Media Group, MIP Mali rebrands to Pikasso Mali. To match with its new identity, MIP Mali has rebranded all the 4x3 Billboards by installing...
Regional luxury brand communications agency Z7 Communications has been appointed as the Middle East representative for Nikki Beach Resort & Spa Dubai. Founded in 1998 by entrepreneur Jack Penrod, Nikki Beach has fast grown into a global, multifaceted luxury hospitality brand with 14 beach clubs and four hotels and resorts including the...
Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see Havas Media ME handle the media strategy across the entire GCC region.Houda Tohme, Managing Director Havas Media commented: “We are thrilled to have won the Bounce...
Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, has joined Carat as General Manager Saudi Arabia.He will manage the agency’s operations in Riyadh and Jeddah, supporting local and international clients as they put consumers at the heart of their businesses.Eyad brings over 20 years’ senior...
TBWA/RAAD is entering the Egyptian market through its joint venture with AB Group.AB/TBWA/Egypt, the new company formed as a result of the agreement, is expected to bring an integrated vision and disruptive thinking to its client and industry collaborations. It will focus on anticipating future trends and defining unique strategic...
Snapchat has partnered with Dubai Lynx International Festival of Creativity in a new competition that invites the region’s creatives to utilize the power of Snapchat’s latest augmented reality (AR) capabilities for a social purpose.The brief asks creatives to design an impactful branded AR experience that helps raise awareness and drives...
Johnnie Walker has always been a champion of progress, creativity, and hope for a better tomorrow. Keep Walking Lebanon has been celebrating the resilience of the Lebanese at large and their positive spirit for years now.This year, Johnnie Walker specifically gave the opportunity to university students to interpret “Keep Walking...
Today, Facebook announced it will be launching third-party fact-checking in Arabic, in partnership with Agence France-Presse (AFP) MENA. This partnership will not only help fund the fact-checking work that AFP will do on Facebook, but help them in their efforts to combat false news off the platform as well.Facebook’s new...
Deezer, the global music streaming service, has appointed Tarek Mounir CEO for the MENA and Turkey region, effective on April 1, 2019.Mounir will be responsible for growing Deezer’s B2B and advertising business in the Middle East, North Africa and Turkey, working closely with the company’s global product, marketing and content...
Following the announcement back in Novemebr 2018 of the merge of J.Walter Thompson with Wunderman, both a WPP agency, today Wunderman Thompson has launched its new brand, one that is said to reflect the ethos of who Wunderman Thompson is as an agency.The new branded agency will be distinctively positioned as...
Ipsos, the French research firm in the Middle East and North Africa (MENA), celebrated the move to new premises and assignment of a new Country Director in Cairo, through organizing a cocktail reception at the French Embassy in Egypt. Under the Patronage of the French Ambassador to Egypt, Stéphane Romatet,...
