Recently, British paper 'The Independent' has named Minsk number one in the TOP-10 European cities to visit in 2019. The main reason for this is that European Games 2019 are heading to the capital of Belarus from June 21-30. It’s followed by the new 30-day visa-free regime, restored Old Town lined...
Memac Ogilvy has named Samer Abboud as its new Regional Managing Director for Saudi Arabia, Lebanon, and Iraq. The promotion of the eight-year Ogilvy man comes as the agency sharpens its focus on the region’s growth markets and continues to drive its ‘Next Chapter’ evolution forward.In his new role, Samer...
Pikasso OOH company has acquired the assets of Parapub consisting on 2 Walls, Nahr El Mott and Zalka, and 6 Large Format Rooftops all of them located on the most trafficked highway of Greater Beirut from Nahr El Mott to Antelias.The addition of these 8 prime locations will bring, thanks...
Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people's attention at traditional shopper marketing points and reinforce its "Dirt is Good" brand purpose, OMO Detergent – a Unilever product and an advocate of an...
Mohamad Itani has been appointed to the role of Regional Executive Director, Digital for MCN MediaBrands.In his role, Mohamad will lead the acceleration of the agency's digital capabilities to drive the network forward as thought-leaders. As part of this plan, Mohamad will work closely with the agency leads to champion the...
Ziad Chalhoub has been appointed to the role of Regional Executive Director, Investments for MCN MediaBrands.In this role, Ziad will champion the group’s investment strategy in collaboration with key media vendors to craft solutions that brings unique and amplified value for clients. Together with his team, Ziad will lead the charge to generate value...
MBC Group has announced the launch of MBC Iraq, a family-oriented entertainment channel for Iraqi viewers. With the launch, the Group aims to strengthen its relationship with Iraqi audiences while also expanding and growing its offerings in MENA as part of its five-year vision. MBC Iraq will launch with several...
Havas has appointed Dany Naaman as its new CEO for the Middle East effective 1st of February 2019.Pierre Soued will be stepping down from his current role as CEO of Havas Middle East. He will continue in a senior advisory role with the Havas Group, Havas Middle East, as well...
Etisalat has received ‘The Most Valuable Portfolio Brand’ in Middle East and North Africa (MENA) by Brand Finance, the world’s leading independent branded business valuation and strategy consultancy. The company was recognised for its impressive portfolio of brands becoming the first Middle East group to break the $10 billion barrier...
Naji Boulos has announced the launching of his new operation, a creative and innovative consultancy he labelled Jicébé. The agency name refers to the acronym of Naji's late father, the renowned ad man Jean-Claude Boulos, nicknamed JCB, which is pronounced Jicébé in French.Through Jicébé, the former managing director of Memac...
Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt. The Omnicom Media Group MENA-owned business performance company takes over from the incumbent, Digital Republic. This is the first time McDonald’s will work with OMD in Egypt.This represents a major...
The visual identity for D&AD Festival 2019 has been revealed today. D&AD Festival, where craft, creativity and culture collide, returns 21-23 May 2019 to The Old Truman Brewery, London - the UK’s largest event for global creative talent.The chosen theme for this year’s Festival is ‘Shaping the Future’, echoing D&AD’s...
TBWAWorldwide has elevated Cem Topçuoğlu to President, International, after serving as President, TBWACentral and Eastern Europe, Middle East and Africa, for the past four years.In his expanded role, Topçuoğlu will continue to report directly to TBWAWorldwide President and CEO Troy Ruhanen, adding a number of markets in Western Europe to his...
Following an extensive review process, Zain Group, a leading Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as their new strategic media-buying partner effective immediately, making this its first telco account win for OMD on a regional level. OMD has been given the media portfolio covering Zain Group...
The Lebanese newspaper al-Mustaqbal won't be in print after January 31, 2019 and will only be available digitally.“Faced by the transformations that the press industry is witnessing in Lebanon and the world, and the continuous decline in sales and advertising revenues in the local market, the administration of al-Mustaqbal newspaper...
