As a nod to its achievements, after being MENA’s first juror in 2018 in Round 1 of the Global Effies, Tahaab Rais, Regional Head of Strategy and Truth Central at FP7 MENAT, now becomes the first juror from the region, at the Global Effie finals to be held in New...
Hopscotch & Triptikum, a part of Hopscotch Global Groupe, the 3rd largest independent communications consultancy group in Europe, and Multiple International, the special projects company, specializing in tailored high-end entertainment, unveiled their Beirut HQ catering to the Middle East. At the helm of the agencies, we find Philip Skaff as...
Pikasso Iraq has won the advertising concession of Magma Square, the vibrant, social, and entertainment open-air destination in Sulaimaniya, part of Malia Group, which will open its doors in May 2019.Magma Square is strategically positioned at the entrance of Sulaimaniya on the Erbil-Sulaimaniya highway, 2 kilometers away from Sulaimaniya International...
Following a long pitch process involving several agencies, French automotive manufacturer, Groupe PSA, has selected Dubai-based independent creative shop, Science & Sunshine, to handle the creative business for Peugeot in the Middle East.The Peugeot account is a significant win for Science & Sunshine, which turns three in April 2019. The...
After moving hearts and minds at the last Festival de Cannes with her Academy Award- and Golden Globe-nominated Capernaum, which won the Jury Prize in Cannes, Lebanese director Nadine Labaki will be taking over from actor Benicio Del Toro as President of the Un Certain Regard Jury for the 72nd...
After a series of new business acquisitions, performing ahead of the market and marking a successful year in 2018, Dubai-based live marketing agency, entourage, has set its sights on Saudi Arabia with ambitious expansion into the Kingdom.“This is the year of Saudi,” said entourage marketing and events chief Mohammed Tayem....
TBWA\RAAD has appointed Georges Kyrillos as Creative Director to co-lead the creative output of the agency across its clients in the Lebanese market.Kyrillos has over eleven years of experience in the industry and has worked on many local and regional accounts, creating iconic campaigns that have collected numerous local, regional,...
Global content creator, producer and distributor Endemol Shine Group has inked an international branded content deal- a first of its kind--with iconic global haircare brand Pantene.Created by Endemol Shine Brazil, Cabelo Pantene, O Sonho is a multiplatform reality show with the mission of finding Pantene’s new brand ambassador.Portuguese broadcaster TVI...
Pikasso Senegal has acquired all the panels and locations of Doni, the 3rd OOH advertising company of Senegal.The agreement consists in transferring the panel assets to Pikasso Senegal. The 16 employees of Doni concerned by the OOH activity have also joined the existing team.The agreement includes the acquisition of 1,220...
WARC has today released the results of its first-ever 'Best of the Best' global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released WARC Rankings - Creative 100, Effective 100 and Media 100.The WARC Rankings, successor to the Gunn...
On April 17-19 Minsk will host XI International marketing and advertising festival White Square – the first major award show of creative season in Central and Eastern Europe, which annually enables creative work and case studies to gain some international fame, get recognition by awarded European colleagues during the jury...
Omnicom Group’s agencies in Dubai once again joined forces to celebrate International Women’s Day with an event. Attended by 100 staff and business partners, it focused on equality, equity and partnership. Its message was that rather than opponents in the workplace, men and women are allies who share the responsibility to...
Pizza Hut META has appointed M&C Saatchi as its new creative agency of record following a pitch involving several leading agencies in the Middle East. The agency’s remit covers market strategy, creative communications development and product positioning, across multiple platforms and disciplines. Addressing the appointment, Pankaj Batra, Chief Brand Officer -...
Isobar MENA has announced today that Karim Khalifa is stepping down as CEO, firstly of Digital Republic, and then for the last three years at Isobar MENA. Ziad Ghorayeb has been appointed to the role of Managing Director MENA, managing the Egypt and GCC operations based out of Dubai, effective...
Publicis Media announced the consolidation of two of its global networks – Blue 449 and Spark Foundry – to create one powerhouse global proposition.The new unified network will operate under the Spark Foundry brand in the majority of markets, boosting the agency’s footprint globally.With this move the new network deepens...
