The U.S. Food and Drug Administration (FDA) has confirmed that IQOS, Philip Morris International’s electrically heated tobacco system, is appropriate for the protection of public health and has authorized it for sale in the United States. FDA’s decision follows its comprehensive assessment of PMI’s premarket tobacco product applications (PMTAs) filed...
Publicis Groupe MENA has announced the resignation of Alex Saber, Chairman of Publicis Media for the MENA region. Saber is set to leave the Groupe effective May 30th, 2019.“Alex has played a critical role in the development, growth and success of Publicis Media in the region. He is leaving to...
Château Ksara’s renowned Sunset 2018 has, once again won a gold medal at the 16thMondial du Rosé in Cannes, a competition in which over 1,000 wines from over 20 countries were submitted to 67 judges from 18 nations.Made with Cabernet Franc and Syrah and first released in 1974, Sunsetis Lebanon’s...
Regional outdoor advertising company Group Plus has recently secured the largest outdoor advertising contract in Bahrain after sealing a major agreement with the Ministry of Works, Municipalities Affairs and Urban Planning. Under their partnership. Group Plus will invest and market all billboards to be placed in light poles in all...
The inaugural Gerety Awards has challenged the status quo of the creative awards circuit through its jury. Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever," the award provides a global platform for talent and supports initiatives that champion diversity in the creative industries.All advertising...
An ordinary session of the Advertising Association (AA) General Assembly was convened under the presidency of George Jabbour and in the presence of a representative of the Ministry of Labor, at the Associations’ premises in Sin El Fil. On the agenda was the election of twelve board members for a...
Snapchat has announced an exciting line-up of advertising partners for the debut of its new advertising product, Commercials, which are Snapchat’s six-second unskippable ads that run across Snapchat premium content shows in UAE and KSA.Nestlé, (Zenith), BMW (Zenith), Mini Cooper (Zenith), Samsung (Starcom), Louvre (Spark Foundry) and Almarai (Spark Foundry),...
The winners of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, were announced during the award ceremony, which was held on April19 in the Belarusian capital for the eleventh year.The White Square Award gathered participants from 32 countries and was promoted...
Promofix, a subsidiary and digital arm of Lebanese JGroup, a holding group headed by Imad Jomaa, has announced a partnership with BeIN Sports, becoming its sole advertising sales representative in the MENA region. The new strategic partnership is aimed to place Promofix on the map as a global player in...
French advertising group Publicis has agreed to buy Alliance Data System's Epsilon marketing unit, a deal valued by some media reports at around $4,5 billion.Publicis' shares rose on Monday as analysts welcomed the French advertising company's biggest takeover yet.This new acquisition is designed to expand Publicis' digital business and strengthen...
Alfa Chairman and CEO Marwan Hayek won the Best Social CEO Award at the Middle East Social Media Festival 2019 that was held in Beirut. The award was offered to Hayek after obtaining the majority votes of 2000 marketing and communication experts who were surveyed for over a month.The award...
Meraas, a diversified Dubai-based holding company has signed a 10-year agreement with The Coca-Cola Company for the exclusive naming rights for Dubai’s first and biggest indoor, multipurpose arena. Upon completion, the 17,000-capacity arena will be known as the Coca-Cola Arena.Located at Meraas’ popular urban retail and residential destination City Walk...
The leading LAU Medical Center- Rizk Hospital inaugurated its new otolaryngology and head and neck surgery floor, achieving hence another milestone in its mission to provide the best specialized medical service, while remaining the pioneer in ensuring the most advanced technologies in this field.The inauguration was led by LAU President...
OMD UAE has announced key promotions to create a new leadership team for its operations in the Emirates, reporting to Nadim Samara, the CEO of OMD MENA.Saleh Ghazal, currently General Manager at OMD UAE, has been appointed to the role of Managing Director of OMD UAE. With a twelve-year experience...
Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region.After a four-month multi agency competitive pitch with well over 10 agencies in the running, Wunderman Thompson will now be partnering up with one of the world’s most known brands, marking a new chapter for...
