DHL Express has appointed Abdulaziz Busbate as the new Chief Executive Officer (CEO) of DHL Express MENA (Middle East and North Africa), effective January 1, 2025. Based in Bahrain, he succeeds Nour Suliman, who recently stepped into a non-executive advisory role within DHL Group as President MENA. He will report...
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In an industry-first move, Sobha Realty, a developer of luxury real estate across the Middle East and India, has joined forces with WebEngage, a customer data platform and marketing automation, to revolutionize customer engagement through AI and data-driven insights. This collaboration will empower Sobha Realty to deliver personalized communication and...
TRACCS, the renowned independent and homegrown communications consultancy in the MENA region, and Accordience --the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement-- announced a strategic global affiliate partnership. This unique partnership aims to address and cater the growing demand from corporates and organizations...
The Brill Collective, a Dubai-based marketing consultancy, has appointed former MD of Socialize, Ailidh Smylie, as its first senior director focused on social media, marking a significant step in the agency’s strategic growth. In her new role, Ailidh will spearhead the expansion of The Brill Collective’s social media division, attracting...
Almarai, the Middle East’s renowned dairy and food company, has selected SIG as a strategic partner for its five-year expansion plan aimed at strengthening market leadership and driving sustainable innovation. Over the coming five years, SIG is set to support Almarai’s objectives through flexible manufacturing solutions that align with their...
MCN | Middle East Communications Network announces Blueprint 2025: The Way Forward, an exclusive event to equip marketers with essential insights, resources and strategic partnerships to drive business growth across Saudi Arabia and expand their global impact. Hosted by MCN and its agencies, the event will set out a roadmap for...
The Cannes Lions International Festival of Creativity has officially launched its 72nd edition. This much awaited advertising festival that takes place annually on the french Riviera in South of France, in the resort town of Cannes is scheduled for 16–20 June 2025. The Festival has announced that it will double...
Dubai’s commercial office market is reaching new heights, with unprecedented demand driving occupancy rates and rental growth across prime business districts, as detailed in Savills Q3 2024 Dubai Office Market report. Driven by a substantial rise in new business registrations and expansion activities by existing firms, including those in finance...
In celebration of the Barbie brand’s 65th anniversary, Mattel has announced the launch of a special-edition book, ‘My Barbie Story’ featuring heartfelt narratives from inspiring friends of the brand about what Barbie has meant to them over the years. Since 1959, Barbie has stood as a symbol of empowerment, imagination, and limitless...
M&C Saatchi UAE is expanding its regional capabilities by adding M&C Saatchi Sport & Entertainment to its remit. As part of the M&C Saatchi Group, this new addition marks M&C Saatchi Sport & Entertainment’s seventh global office since its establishment in 2004. The full-service creative communications agency operating across sport,...
The MediaVantage Group has launched The GreenVantage, a new subsidiary dedicated to helping brands and agencies integrate sustainable practices across their entire campaign lifecycle in the MENA region. The GreenVantage will offer clients essential training and consultancy services, empowering marketing and media teams to align with organizational ESG (Environmental, Social,...
SHP Portfolio – a homegrown F&B real estate advisory firm – has officially launched in the UAE, specialising in delivering tailored real estate strategies for owners, developers, and operators. As the UAE continues to witness increasing demand and competition to host world-class F&B destinations across hotels, malls, office districts and...
adidas, in collaboration with the creative agency Them Again, has launched an exciting and unique activation to mark the Dubai Fitness Challenge, unveiling the first-of-its-kind adidas Dropset Gym truck. Designed to bring a mobile fitness experience to neighbourhoods across Dubai, this innovative activation not only celebrates adidas’ latest training range...
MBC Media Solutions (MMS) has introduced ‘KSA TAM’, a newly TV and streaming audience measurement system. The adoption was revealed in light of the decision by Saudi Arabia's General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in the Kingdom and the...
Maha Akl, a talented independent type designer based in Cairo, has been selected by the Type Directors Club, the globally renowned typography organization, to serve on the international jury for TDC71 competition. Akl has been named to the Type Design jury. The competition’s other juries are for Communication Design and...
