Spécial Madame Figaro has unveiled its brand new Arabic-language website, www.specialarabia.com, a luxury online fashion, beauty, and lifestyle digital platform.Spécial, the well-established Lebanese French-speaking monthly magazine, has decided to broaden its readership digitally, hence addressing an Arabic-speaking female audience. The new website aims to establish itself as a prominent and...
The Dubai Lynx Festival of Creativity has announced that the festival will be postponed due to recent global developments surrounding the COVID-19 virus. The Dubai Lynx Festival will now take place from 6-9 September 2020.Ian Fairservice, Vice Chairman of Dubai Lynx, commented: “In light of recent developments in respect to...
Hyundai Motor Company has appointed Bang Sun Jeong as their new Vice President of the Middle East and Africa region.Based in Dubai, Jeong will oversee the day-to-day operations and will be responsible for strengthening Hyundai’s presence and brand value across the MEA region.Jeong has accumulated abundant experience at Hyundai Motor...
TBWARAAD recently held its MENA Regional Meeting, ‘Cairo Exchange’, which brought together twenty-five top leaders from across ten countries who shared their experiences and learnings and discussed future collaborations.Coming from different TBWA offices across the Middle East and North Africa, they gathered in the Egyptian capital for two days of...
Global advertising spend is set to rise by 7.1% to $660bn this year, buoyed by 13.2% growth in internet investment. But traditional media, combined, are expected to record 1.5% growth to $324.2bn - the first rise since 2011 - finds WARC, the international marketing intelligence service.The traditional media total is...
WaynYo, the first trend-focused platform in the region, officially launched in the Middle East, with Lebanon as its second operating market.The application, available on Google Play and the App Store is a revolutionary way of aggregating content based on popularity and likes, with the ability to track most liked and...
PepsiCo, the global food and beverage company has announced the renewal of its 25-year partnership with Americana Group, one of MENA’s largest restaurant operators and food manufacturers. The renewal will see PepsiCo continuing its diverse and much-loved product offering to consumers across the region through Americana’s most loved restaurant brands.As...
Horizon FCB’s production arm Lord & Thomas has rebranded as Fuelcontent and launches operations in Dubai.Mazen Jawad, President of Horizon Holdings in the MENA region, announced the rebranding of the newest content production arm of the FCB Global Network, which is expanding into the MENA region through a lead office...
Marwan M. Kraidy has been named dean and CEO of Northwestern University-Qatar (NU-Q).Kraidy, who serves as associate dean for administration and professor of global communication at the Annenberg School for Communication, University of Pennsylvania (UPenn), will start as dean of NU-Q July 1. He will hold a named chair and...
The UAE government has transformed the country’s economy, knowledge ecosystem and community, with its digital innovations. These efforts are in line with the goal set in the UAE National Agenda to make the country one of the most innovative nations in the world by 2021.Notably, the most significant strategies are...
Despite slowing restaurant growth and shifts in consumer dining patterns, the Food and Beverage (F&B) market is still booming. According to JLL’s Foodservice Trends 2020, Europe’s fast casual sector is expected to reach $17 billion in revenue by 2024, and with populations steadily increasing, the growth across the foodservice landscape...
Dentsu Aegis Network UAE has announced the launch of The Code, an initiative that aims to equip local students with the relevant skills to succeed in the advertising industry and broader digital economy.Founded in the UK and launching recently in Poland, Bulgaria, Singapore, Canada, Mexico, Denmark and the USA, the...
Augmented Reality (AR) and performance-driven ad formats are making waves across the Gulf’s media industry, with executives at Al Tayer Group confirming that the brand is now pursuing an always-on approach to AR working closely with longtime partner Snapchat. This approach has not only impacted driving efficient results for their...
Dubai based PR agency Brazen MENA has turned five. To celebrate this milestone, the five times small consultancy of the year for MEPRA and PRCA MENA has launched its new ‘trailblazing PR’ proposition. It has also rebranded to Brazen MENA to reflect the agency’s outreach across the region. Louise Jacobson, Managing...
What would you do if someone told you that your TIME TO WIN is coming? Most likely, you’d ask when and where. If you’re a creative, the answers are no doubt April 15-17 and Minsk – the dates and venue of XIIth International advertising festival White Square. This creative award...
