Surkus, the platform that helps connect businesses of all sizes with their ideal consumers for custom activations, actively supported a number of local businesses over the past few months with smarter marketing solutions to help drive growth in spite of COVID-19. The UAE government acted swiftly in their response to...
The Ministry of Public Health (MOPH) through the National Mental Health Programme, Abaad, United Nations Development Programme, the United Nations Development Programme (UNDP), UNICEF and the World Health Organization are joining forces together to break the stigma associated with the novel corona virus (COVID-19). Under the slogan “#TheRealTest”, a national...
COVID-19 poses major challenges for players in every industry, and companies now face unprecedented hurdles as they struggle to reopen. Lux Research’s new report, “Back in Business: Using Technology to Open During COVID-19,” addresses the key technologies businesses need to adopt to fight against COVID-19 in the workplace. “Companies are...
Sky News Arabia has announced that renowned TV and Social Media figure Nadim Koteich will join the organization and deliver compelling and thought-provoking programming to its growing audiences in the Middle East and North Africa, representing a valuable addition to Sky News Arabia. Yousef Tsouri, Head of News at Sky...
Recently the Global Nicotine Forum took place online for the first time. Extending across two days, the forum was joined by more than 30 academics, scientists, public policy experts, as well as representatives from the world’s major tobacco manufacturers and distributors. The forum highlighted the future of the tobacco industry...
Etihad Airways, together with its partner Manchester City, have unveiled a bespoke match-day jersey in recognition of the global efforts to begin recovery from the impacts of COVID-19. Etihad is dedicating the front of shirt space, ordinarily bearing the Etihad logo, to the ‘Cityzens Giving For Recovery’ campaign, City Football...
Top Middle East findings: • Increased recovery timelines and financial impact • Concerns around a global economic downturn and any new waves are high • Rebuilding revenues and managing costs remain focus Increased recovery timelines and financial impact As organisations have increasingly realised the effects of COVID-19,...
IMA (Institute of Management Accountants) has announced the winners of the ninth edition of its Student Case Competition, which invited university students across the Middle East and Africa (MEA) to analyze a business case study and provide recommendations that countered the proposed challenge. The winning teams were revealed during a...
Hiring activity by employers in the UAE plunged 50% due to the Coronavirus outbreak, but has partly recovered following the recent easing of the lockdown, according to the latest research by Middle East recruitment firm, GulfTalent. The findings were based on an analysis of recruitment activity on GulfTalent.com website during...
As part of Ipsos’ ongoing commitment to deliver fast, high- quality data while bringing the best of science, technology and know-how to its clients, Ipsos in MENA introduced a new online access panel in Iraq. Adhering to sample quality, the panel was officially launched in May, pertaining to 8,000 panelists...
BizX has appointed Tauseef Anwar as Managing Director, Middle East. An award-winning media strategist with more than twelve years experience in the Middle East in developing and delivering marketing strategies to support reputation and commercial growth, Tauseef is tasked with strengthening the brand proposition in the region, positioning BizX as...
Speaking after the Aviation Week webinar event Sebastien Fabre, Vice-President Airline & Airport, SITA said: “The past few weeks have seen airlines across the globe tentatively take to the skies. This is reflected in a resumption in activity across our network and improved baggage volumes, up 55% month-on-month in May...
Data acquired by Finbold.com shows that video live streaming service Twitch added 3.5 million streamers between January and May 2020. The growth represents 87.81%, an all-time high. Twitch recorded all-time high streamers in May At the end of January, Twitch had 3.94 million streamers but slightly dropped in February to...
BackLite Media, an out-of-home (OOH) advertising company in the mENA region and AdMobilize, a global audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have today announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. Backlite Media and AdMobilize are working within BackLite’s...
When it comes to F&B exports to the GCC region, the COVID-19 crisis has stressed the need for open trade, international safety standards and greater industry collaboration to address the challenges of a more sustainable global food system. This was the view of expert panelists gathered for the European Union’s...
