Bluesky, the social network, conceptualized by former Twitter CEO Jack Dorsey and developed in parallel with Twitter, has seen spectacular growth since the US presidential election, as it hit 20 million users, after averaging 1 million new users per day over the past week. According to a Nov. 13 post...
Snap Inc. is expanding its presence in Saudi Arabia with the establishment of a new office and the Kingdom’s first Creator Hub named, “Majlis Snap for Content Creators,” both located in the JAX district of Diriyah, a suburb of Riyadh. The move aims to underscore the company's commitment to deepening...
Global travel service provider Trip.com has entered a strategic partnership with Meru Utama Sdn Bhd (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA). The campaign will see Trip.com branding prominently displayed across key out-of-home (OOH) advertising spaces throughout KLIA, including aerobridges, airside, landside areas,...
Dubai-based communications agency Seven Media has been selected to help launch premier business reality television series The Final Pitch in the UAE. Seven Media’s Owner, Gregg Fray, has also been named as one of the show’s strategic advisors and on-screen mentors. Created by Asian production house Dragon’s Nest to showcase and...
Sana Omran has been promoted to Head of Business Leadership at FP7McCann Dubai. With over 11 years of experience in marketing and communications, Sana is said to have played a pivotal role in shaping the agency’s success, leading a portfolio of global and regional brands, including McDonald’s UAE, Arla Foods, IFFCO Brands,...
In collaboration with Cannes Lions International Festival of Creativity, IMPACT BBDO will host a free online information session to guide and answer questions from women submitting entries for 'See It Be It' this year. The session, to be held on November 22 and featuring Laura Brown from Cannes Lions, will...
In an era where Gen Z is all about the next foodie adventure, Coca-Cola Middle East is riding that wave as part of its Meals Platform – a global platform designed to celebrate the moment of connection, the meal and an ice-cold Coca Cola. The brand is tapping into the...
Publicis Groupe Middle East has partnered with the Dubai Business Women Council (DBWC) to launch a series of workshops aimed at providing female-founded micro, small and medium-sized enterprises (MSMEs) with practical and actionable marketing and communications knowledge. Through this collaboration, DWBC members will gain access to some of the same...
A Communications, a Dubai-based Public Relations company specialized in the construction, technology and government sectors, has been selected by PlusX Electric, a pioneering electric vehicle (EV) charging company, to handle its communications. With a dedicated team that understands the rapidly evolving landscape of sustainable energy, A Communications will lead public...
42 Abu Dhabi, the UAE capital’s innovative and disruptive coding academy that provides a unique peer-to-peer, gamified learning methodology, has concluded its first Entrepreneurship Week 2024, an initiative designed “to inspire, equip, and connect the next generation of entrepreneurial leaders.” Held in collaboration with partners, including The Authority of Social...
Dubai is pulling out all the stops this year with the city’s biggest-ever celebration for the historic 30th anniversary edition of the iconic Dubai Shopping Festival (DSF), organised by Dubai Festivals and Retail Establishment (DFRE) from 6 December 2024 to 12 January 2025. A jam-packed DSF calendar bursting with iconic...
Now in its 14th year, The Marketer’s Toolkit provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year. The trend identification for the report is based on WARC’s proprietary GEISTE methodology (Government, Economy, Industry, Society, Technology, Environment)....
To support its ongoing expansion across the Middle East and APAC, amp, the global specialist in sonic branding and part of WPP and the Landor group, has appointed Reiner Erlings as Managing Director for these high-growth regions. He is now in charge to further elevate the company's offerings and help...
Demand for content is predicted to explode up to 20x over the next few years, putting already stretched marketing and creative teams under huge pressure. Therefore the massive demand for content production and the overwhelming domination of content platforms have transformed consumer demands, causing brands to adapt to this new...
Sony Middle East & Africa (MEA) has launched Alpha Femme in Kuwait, in collaboration with AAB World, marking a significant step in empowering female content creators to fulfil their creative ambitions. The workshops were held in Kuwait from 27 October to 1 November, featuring over 100 prominent female content...
