Dubai-based ‿ and us has been selected as the creative agency of record for Hardee’s in the Middle East and North Africa. ‿ and us Dubai will handle all aspects of Hardee’s creative communications including strategic planning, marketing communications, design and branding. The announcement marks ‿ and us’ second big...
Saudi Arabia’s largest telecoms operator Saudi Telecom Co (STC) said on Sunday it would need another two months to complete the purchase of Vodafone Group’s 55 percent stake in Vodafone Egypt. STC signed a non-binding agreement in January 2020 to buy the majority stake for $2.4 billion, but extended the...
TikTok, the short-form video app with a mission to inspire creativity and bring joy, today launched new advertising solutions to empower small and mid-size businesses throughout the Middle East region to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok's self-serve advertising...
On Tuesday, Muslim Advocates received the final Facebook Civil Rights Audit Report. Muslim Advocates was a lead organizer behind the effort to pressure Facebook to conduct this civil rights audit and has been working to get Facebook to address its anti-Muslim practices for nearly eight years. The following is a...
APCO Worldwide has appointed today Mohammad Kamal as a regional creative practice lead with the aim to elevate its multimedia content capabilities to offer clients a full suite of 360 creative services. The appointment of Kamal, a multi award-winning creative industry leader, complements and fortifies APCO’s globally established artificial intelligence...
In response to the Covid-19 pandemic and its impact on the SME community, Elevision in conjunction with its programmatic partners, TPS Engage and Broadsign Reach, has announced the extension of its support initiative. Selected small businesses will have the opportunity to book and deploy a campaign using Elevision’s new programmatic...
MEA Tec, Dubai’s leading technology Distributor in Networking and Cyber Security has appointed Wael Handous as Managing Director. Wael is tasked with mapping the company’s business strategy and implementing it to transform the business into a future ready enterprise, the region’s first Managed Security Service Distributor (MSSD) that provides end-to-end...
Webedia Arabia Group, a Saudi media and technology company developing culturally-led and creative content for Arab Consumers, announces Netflix’s licensing of the popular Saudi drama series, Takki, which is now available for viewing on the platform. Produced by UTURN, which is part of Webedia Arabia Group, the dramatic series follows...
So far over 180 companies have signed up to the #StopHateForProfit campaign that is pushing for the social media giant to tackle hate speech and misinformation on its platforms. Starbucks, Coca-Cola, Levi's and Diageo, the maker of global alcoholic brands, are the latest blue-chip companies to join the growing advertising...
The final deadline for the Gerety Awards is set on July 17, with winners announced later in the year, a benchmark for creativity's future in a time when sharp lines are being drawn between words and action on the topic of equality. The Gerety call for entries campaign saw purple...
Today, INSEAD, the Business School for the World, and MAGNiTT, MENA’s most comprehensive startup data platform, released their 'Startup and Investor Sentiment report,' measuring the impact of COVID-19 on the ecosystem. The report provides a deep-dive into the full-scale impact of the pandemic on the MENA startup ecosystem, as well...
On the 24th of June 2020, El Prankster show was finally launched! The show will air every Wednesday as of the 24th of this month opening its season with Mrs. Rabiaa Zayyat as a first guest. The idea was brought to life during Covid19 times along with the rise of...
On June 15, the judging of entries of one of the largest creative events in Europe, XII International advertising festival White Square, which this year takes place online, was launched. In total, 937 entries from agencies from 31 countries of the world applied for festival awards. Along with regular participants...
twofour54, Abu Dhabi’s media and entertainment hub, has continued to fulfil its mission of ensuring a sustainable media industry with a raft of measures aimed at supporting the sector through COVID-19, including ensuring the continuity of nearly $100 million (AED 367 million) worth of productions. Home to more than 4,000...
Dubai International Financial Centre (DIFC) Academy and Thomson Reuters MENA have entered into a strategic partnership that aims to substantially boost the knowledge of legal technologies and legal research tools, and their use in the region. The partnership will see Thomson Reuters Legal provide a series of online sessions...
