26% of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them down the line. This is just one of the findings included in The Future of Strategy 2020 report, released today by WARC, the global authority on advertising and media effectiveness, following its annual worldwide survey...
News consumers all over the world continued to come to CNN across all platforms for news and information in June 2020, with CNN reaching more users than any other digital news platform. According to Comscore, 162 million U.S. unique visitors came to CNN’s digital properties in June 2020. It is...
An MUFG MENA Economic roundtable suggested that the COVID-19 pandemic, combined with the oil price shock of the first half of 2020, will have a long-term impact on the MENA region as it deals with shaping its ‘New Normal’. However, there is room for hope, tempered with caution, according to...
Saudi Arabia’s real estate sectors remained soft during quarter two, although the residential market remained somewhat active and saw several key projects delivered across the Kingdom’s major cities, according to JLL’s 2020 mid-year review report. The report, however, highlighted that in the short-to-mid-term, delays in the handover of projects...
Dubai has launched a compliance programme to certify and recognize hotels and retail establishments, F&B outlets and attractions that have implemented all public health protocols for the prevention and management of COVID-19. The initiative is part of efforts to showcase Dubai as one of the world’s safest destinations as it...
Lincoln, the renowned US based luxury crossover brand, recently partnered with Snapchat to launch its new Aviator series, which transported the new Aviator right to household doorsteps using the power of augmented reality (AR). The regional campaign brought greater awareness to the new product line by combining standard storytelling with...
Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region has signed a Memorandum of Understanding (MoU) with the Dubai Investment Development Agency (Dubai FDI). Dubai FDI is an agency of Dubai Economy, Government of Dubai whose mission is...
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Today, PwC released the results of their GCIS COVID-19 Pulse – a snapshot survey that analyses how consumer behaviour and habits have changed due to the lockdown and social distancing measures. The survey takes an in-depth look at consumers in Abu Dhabi, Dubai, Riyadh, Jeddah and Cairo and highlights how...
As the world prepares for the upcoming launch of the UAE’S Mars Mission Hope probe, TikTok’s community of creators will unite on the platform to celebrate the making of history. As the first probe to provide a complete picture of the Martian atmosphere and its layers when it reaches Mars’...
Snap Inc. has announced the launch of Snapchat’s Minis partnership and in-App meditation experience with Headspace, a platform providing guided meditations, animations, articles and videos aimed to improve the health, happiness and mindfulness of the world. The newest feature provides Snapchatters with expert resources related to emotional and physical well...
Snap Inc. has announced the beta launch of a new permanent home for brands on Snapchat called Brand Profiles. The Brand Profiles are built around a brand’s unique investments in the app—whether its AR Lenses, native commerce stories, or other content highlights. For the launch, Snap has partnered with roughly...
To mark the launch of the “Hope Probe”, the Emirates Mars Mission revealed history’s first Arabic countdown as the Emirates prepares to embark on the first ever Arab space mission to Mars. Emirates Mars Mission and The Emirates Nation Brand Office collaborated with TBWA\RAAD on the countdown, which kicked-off with...
Google announced today the launch of a new machine learning tool that can help decode Egyptian hieroglyphs in Arabic and English. The tool, called Fabricius, will provide people around the world with an interactive experience to learn about hieroglyphs, while facilitating the work of Egyptologists and raising awareness about the...
As they face rocky economic times in the months ahead, the press and the advertising industry need each other more than ever. The press benefits from advertising revenue, while giving brands a platform for their paid and earned messages. Epica allows the press to celebrate creativity – so the organisers...
GetBEE, a UAE-born technology startup, has pioneered the future of personalized shopping with Chalhoub Group, the leading partner for luxury in the Middle East who are changing the future of retail by building omnichannel experiences. To create a digital concierge service for Chalhoub Group, the startup partnered with over 15...
