At a time when economic pressures have had a negative impact on traditional creative roles and job prospects at agencies, The One Club for Creativity has partnered with Seattle’s pioneering School of Visual Concepts (SVC) to launch 2nd Skill, a unique program to help art directors, graphic designers and copywriters...
Building on the proven promise of innovation to contribute to a strong economy through job creation, income generation, and long-term socio-economic growth, the Middle East innovation landscape continues to evolve. In a new report released titled “2020 BCG Tech Challengers: The Next Generation of Innovation in Emerging Markets”, Boston Consulting...
The ATP and Lacoste have announced a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale. The new agreement will see Lacoste become the...
Coty, one of biggest beauty players in the world, has awarded its social media business to Havas Middle East. The agency will be the social media agency of record, responsible for social media strategy, creative, content creation and community management, for the consumer beauty brands of Coty Middle East: Bourjois, Max Factor and Rimmel. “The addition of...
Qatar National Library will launch a new digital exhibition exploring the rich and diverse artwork of cinema posters in the Arab world. Arab Cinema Posters: Art and Memory is a special digital exhibition of the distinctive artwork used to attract moviegoers across the Middle East and North Africa, featuring items...
Ten years after its creation, AFP-Services, a subsidiary of Agence France-Presse, specializing in on-demand custom content, becomes FACTSTORY, a distinct service offering commissioned production to companies and institutions. "This is a necessary step to solidify the identity and the position of the operation, which has evolved since its creation. It...
According to their earnings reports, Google, Facebook and Youtube generated a cumulative $63.3 billion in ad revenue in Q3 2020. Global ad spend surged during the quarter as well, increasing by 56.4% according to Social Bakers. Based on the research data analyzed and published by Comprar Acciones, Google’s total revenue...
WPP today announced the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings: Geometry and VMLY&R. VMLY&R COMMERCE will operate as a distinct company within the VMLY&R global network. It will leverage the combined assets of the Geometry and...
In recognition of financial challenges faced by agencies and brands based in countries whose currency has been devalued against the US dollar, The One Club for Creativity has announced adjusted fees for The One Show 2021 entries received from three countries in MENA. A 15% fee reduction will be applied...
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. With heightened demand for digital transformation and technology-driven capabilities, the combination aims to create a powerful new proposition for clients as a leading creative solutions company with a worldwide footprint. The AKQA Group will have 6,000 people in more...
Saudi Research and Marketing Group (SRMG) has announced the launch of Asharq News, a multiplatform Arabic-language news service that will provide 24/7 coverage across the Arab world and beyond with a focus on regional and global economic affairs. From 11 November 2020, audiences in the region will be able to...
Following the extension of the exclusive partnership with Dubai Airports until 2028, outdoor advertising company, JCDecaux, has implemented an ambitious media roll-out in 2019 and early 2020 aiming at transforming the airport experience for passengers while offering iconic communication platforms to brands. JCDecaux is now introducing ‘The Wave’, which is...
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Sky News Arabia has continued to strengthen its position as a news major in the Arab world, hosting 492 prominent experts and observers during its special US Elections coverage, the highest number of interviewees amongst Arab news channels. The high-profile guests included senior Democratic and Republican party members, former Foreign...
Unilever, owner of brands including Dove, Love Beauty & Planet (LBP), Seventh Generation, Lux, and Omo, continues to make progress towards its ambitious commitments for a waste-free world, with >70% of Unilever packaging in MENA now recyclable. The achievement come as part of Unilever’s global commitment to making its plastic...
The trial version of Baaz, a social media platform created in the Arab world for the Arab world was launched. The platform targets the Arab audiences in the Middle East and North Africa region, and is characterized by providing features that are culturally relevant to the Arab user, and enjoyable...
