JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries across the Middle East, Europe, Asia, and United States, together with Dubai-based FoxPush, the region’s first company to provide a full-stack solution for publishers and digital advertisers, announced the launch of world’s first Arabic performance-based Demand-side Platform (DSP). This...
TikTok, the short-form mobile video, has partnered with Feedback Market Research – a UAE research company, to bring to light the impact of COVID-19 on online shopping behavioral shifts amongst users of the TikTok platform in the region. The TikTok commissioned study, covering KSA, UAE and Egypt, highlights spending behavior...
The Epica Awards are giving agencies more time to enter and compete for big prizes like the Responsibility Grand Prix Amidst a warm response from agencies despite the difficult circumstances, Epica has announced a deadline extension to November 16. Epica’s editorial director and jury host Mark Tungate said: “It’s gratifying...
In response to the ever-changing media landscape, and the need to always improve its offerings to the market, Elevision is adding a number of new products and services to its Digital-Out-of-Home (DOOH) portfolio. With a focus on programmatic, data analytics and mobile integration - Elevision+, as the new business unit...
Snap Inc. has released its second global Friendship study, interviewing 30,000 people across sixteen countries—including several in the Middle East—to explore how the COVID-19 pandemic and other global issues have impacted friendship. Seventeen experts on friendship from around the world also contributed to the report. While friendships have been challenged...
Duval Union Consulting, a Dubai-based boutique consulting firm, has announced its rebranding as Scopernia. Against a changing macro backdrop, one which focuses less on profit maximisation and more on purpose, sustainability and inclusiveness, the work of Scopernia, previously Duval Union Consulting, has evolved to follow suit. A few years ago,...
CNN International Commercial (CNNIC) has appointed two joint-heads of CNN’s international advertising sales business to give brands and advertisers from wherever they are in the world greater access to global solutions from CNN Worldwide and the broader WarnerMedia portfolio. In these new positions, Cathy Ibal and Rob Bradley lead CNNIC’s...
Orient Planet Group, a routed Middle East public relations, marketing, and communications company, has become part of the global network of Allison+Partners as its affiliate in the region. The partnership agreement paves the way for the global marketing and communications agency with a well-established network in the United States, Europe,...
Canon Middle East signed a memorandum of understanding with the Ministry of Education as the official strategic partner for skills development in the United Arab Emirates (UAE). The partnership delivers on the ambitions of the UAE’s Vision 2021 to develop the talent of youth in the UAE by empowering...
At the start of 2020, Dubai-based Tonic International acquired Kellogg’s Coco Pops and was tasked by the very ambitious client, Line Legasal, to create more brand recognition and get kids to engage and build affinity with their renowned mascot, 'Coco the Monkey'. Gone are the days of in-box toys and...
Building on the strong foundation of its 900-day digital transformation project, Chalhoub Group had to accelerate its plans and find new ways to adapt to the shifting sands brought about by COVID-19. It accelerated the process of adjusting to the changing customer behaviour and re-thinking the new way of staying...
72andSunny Los Angeles is Agency of the year and Havas wins Network of the year at the Gerety Awards 2020. On being awarded Agency of the year, Matt Murphy, Partner/Executive Creative Direction, 72andSunny said "It's an honor and a privilege to be recognized by the esteemed jury made up of...
CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai) are partnering on a cross-platform campaign that explores how innovation will change the way we will live in the future. In this exclusive global partnership, CNN will deliver a creative mix of advertising, branded content and sponsorship solutions to bring to...
Brand New Galaxy (BNG) – an independent platform integrating smart business solutions in the areas of marketing and technology – has announced the opening of a new regional office in Dubai. Adil Khan (former CEO Saatchi & Saatchi MEA) and Zubair S Siddiqui (former MD of UM MENA in Dubai)...
The UAE’s electronic music scene has a new leader, as Ibiza Global Radio 95.3FM arrives to entertain the increasing demand for a more cutting-edge and pioneering sound. Internationally regarded as a trailblazer for the electronic genre – and a music-led culture more than a radio station – Ibiza Global Radio...
