Regional fashion shopping site 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, a global Conversational AI Engagement platform. This underscores the transformative power of personalized, segment-based marketing on rich channels like WhatsApp. The platform's capabilities like product discovery and upsell recommendations have...
Jockamo Barnes, a creative agency founded by industry veterans, has officially launched in the UAE. Headquartered in the vibrant Yas Creative Hub, Jockamo Barnes is dedicated to “help businesses shape cultural narratives while achieving sustainable growth.” V. Murali, the Managing Partner of Jockamo Barnes, leads the charge with nearly two...
Khaleej Times, the daily English language newspaper published in Dubai, has announced an initiative designed to enhance advertisers’ confidence and deliver measurable results. Under the new Brand Increase Guarantee Program, marketers who invest a minimum of $50,000 in display advertising on khaleejtimes.com over 60 days are assured of achieving an increase...
Faden Media, an advertising and in-store media solutions, has signed an agreement with Tamimi Markets, one of the most prominent and trusted names in Saudi Arabia’s retail sector. This strategic partnership establishes Faden Media as the first and sole provider of digital and print advertising solutions across all Tamimi Markets...
Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships. A combination of “friendships” and “trends”, Trendships aims to capture how Instagram users...
Carlsberg Group Middle East has appointed M&C Saatchi Middle East as its lead creative agency, signing a three-year contract for strategic and creative services across the Carlsberg portfolio in the region. M&C Saatchi will lead strategic consultancy, PR, and creative direction for Carlsberg’s brands in the GCC, with a primary...
The Agricultural Growth and Processing Company, a subsidiary of Americana Holding for Food Ltd, is set to expand its business operation with a significant $100 million investment (SAR 375 million) in a Greenfield Frozen French Fries manufacturing plant in Riyadh, Saudi Arabia. Following a strong three-decade partnership in Egypt with...
PRCA MENA, the regional arm of the world’s largest PR association, has officially launched the 'PRCA Mena Mental Health Report 2024' in collaboration with its long-standing partner, YouGov. Developed under the guidance of John Rynehart, Chair of the PRCA MENA Mental Health Steering Committee and board member, the report highlights...
Sport and entertainment marketing and brand experience agency CSM, now part of Wasserman after its acquisition in 2023, has appointed Ian Mathie as its new Managing Director for Saudi Arabia. Announced today by Wasserman President – EMEA & APAC, Matt Vandrau, the appointment reaffirms CSM’s commitment to the Kingdom, as...
MCN (Middle East Communications Network) MENAT launches Interact -- the end-to-end connected global platform from Interpublic that is powered by KINESSO-- further uniting Data, Creative Production, Media and Commerce. Building on existing connected capabilities across people, processes and technology, Interact firepowers real-time collaboration that drives faster, more efficient, and personalised marketing across...
GymNation, the UAE's largest and Saudi Arabia’s fastest-growing gym chain, has announced the launch of the GymNation Media Network in collaboration with The Media Connector, the region’s leading digital out-of-home (DOOH) platform. The GymNation Media Network is set to offer brands across the GCC the opportunity to connect directly with...
Mediaplus Middle East, the media agency part of the Serviceplan Group Middle East, has appointed Mayur Salian as the new Associate Digital Director at its Dubai office. This newly established position is said to reflect Mediaplus’s commitment to growth in the region and aims to enhance the agency’s digital capabilities...
Students from the American University of Sharjah (AUS) engaged in a thought-provoking on-campus seminar titled “Conveying Cultural Significance: The Role of Youth, Media and Communication in Valuing and Protecting Cultural Heritage.” Held under the patronage of Sheikha Alyazia bint Nahyan Al Nahyan, First Extraordinary Ambassador for Culture for the Arab...
Dubai Chambers hosted the Service Excellence Seminar to empower private sector companies to enhance customer experience. The event explored future trends and encouraged the adoption of global best practices to keep pace with the latest developments in service quality standards across all business sectors. The seminar, attended by around 200...
Brands are actively offering warm-up deals and have already started preparations for White Friday — every year there is a fierce struggle for each customer. According to forecasts from the Admitad partner network, this year MENA customers will spend 10% more on online purchases during the sales, supported by an...
