Pikasso and Broadsign are teaming up to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel and DOOH demand-side platforms (DSPs), media buyers can now easily opt to...
UTURN, part of Webedia Arabia Group, a digital media company that helps businesses connect with Arab consumers through strategic, insight-driven, culturally-led creative solutions has joined forces with Facebook to unveil a series of entertaining video content throughout the year. Launching during Ramadan 2021, exclusive content will be shared across the...
A series of five consecutive roundtable discussions took place on March 30 and 31, organized by Executive Magazine in partnership with the United States Agency for international Development (USAID). The roundtables gathered experts and key players from five industries from manufacturing to knowledge enterprises. More than 50 high-powered stakeholders and...
Akhbar Al Aan, the pan-Arab, multi-channel digital news publisher, has launched its new positioning ‘The Story Belongs to Everyone’ inspired by some of the most important and influential stories known in the Arab media. The launch is a step closer to Akhbar Al Aan’s efforts to provide an innovative platform...
As one of the largest and most recognizable brands globally, Nike represents the leader in the global sports footwear industry. Although the COVID-19 caused significant disruptions to the Oregon-based sneaker giant, it still made much more revenue than its closest rivals. According to data presented by Finaria.it, Nike's footwear sales...
Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
Following several new client wins in the first quarter of the year, Dubai-based Gambit Communications has announced hires at senior and junior level, building on a successful first ever awards season where they gathered 24 regional award nominations and nine wins. In a statement hire, the independent communications agency announced...
Every Ramadan, millions of viewers across the Arab world choose to tune in to MBC GROUP channels and platforms to view the latest shows starring their favorite stars. MBC GROUP’S commercial division, MBC Media Solutions (MMS), revealed this year’s highly anticipated Ramadan content lineup at a hybrid roadshow event, held...
The Type Directors Club (TDC) announced the launch of Type Drives Communities, a global conference that will explore the ways typography is used to form and transform creative communities. Taking place online on May 7-8, 2021, the conference includes two half-days of talks, presentations and group discussion spanning a broad...
The Gerety 2021 deadline has been extended until April 30 and a new category for humour is announced. The humour category will celebrate the best in advertising humour. Funny advertising becomes a part of popular culture. Just like Whassup for Budweiser by DDB Worldwide Chicago or The Bear for Canal+...
The Swiss International Scientific School in Dubai (SISD), Dubai’s first bilingual International Baccalaureate School, has chosen to partner with boutique PR company Shakespeare Communications for all its communication needs. Established in 2015, the school is one of only a handful globally which offers an IB Continuum education – which means...
Merkle, a technology-enabled, data-driven customer experience management company and part of dentsu, has been selected as performance agency for the UAE’S digital mobile brand, Virgin Mobile. Merkle is specialized in the delivery of unique, personalized digital customer experiences. Its remit is to build and activate a performance strategy that helps...
Emakina, the Qatar-based full-service digital agency group, has strengthened its leadership team in the country with the appointment of Siham Berrached as Managing Director for Qatar. Siham will take to her new role having already acted as Emakina’s business development lead across the MENA region. She has been instrumental in...
Due to high demand, The Cresta Awards 2021 has extended its Super Early Bird entry deadline to 14 April. The special offer provides a 60 per cent reduction on the standard fees if submissions are made by that date. Uniquely, Cresta Awards online entry system permits entrants to make a...
Organized by Fernand Hosri Group, “Unleash your Creativity” the annual interuniversity creative competition has amplified the challenge for 2021. After five successful years, they have lifted the bar in this 6th edition. Still the primary aim of this initiative is to offer Lebanese young talents national and international recognition and...
