Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
The research – based on the analysis of 15 million app installs over the same period last year – showed that organic install activity in shopping apps starts picking up a month before Ramadan, growing 40% in the two weeks leading up to Ramadan, and an additional 30% in the...
SHAREit, the file sharing, gaming and content streaming application, has been once again ranked as the No. 1 fastest-growing media publisher in the Middle East and Southeast Asia for H2,2020 in the AppsFlyer’s latest Performance Index. AppsFlyer also ranked SHAREit as a top media publisher not only in emerging markets...
Dubai Lynx names Bechara Mouzannar, former CCO of Publicis Communications MEA and CCO of Leo Burnett MEA, as the Advertising Person of the Year; this is the awards' highest honour designed to celebrate an individual who has made significant contributions to advancing the reputation and profile of the communications industry...
North Ladder (previously called BuyBack Bazaar), a trading platform for pre-owned luxury assets and electronics, has appointed Dubai-based digital agency PivotRoots as its digital marketing & data analytics agency. PivotRoots will be in charge of implementing a comprehensive 360-degree digital marketing strategy backed by a robust data framework to enhance...
The World Out of Home Organization (WOO) has increased its global representation with eight new members, including three from Italy, since the start of 2021. The new members are Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay...
One year after COVID-19 was declared a pandemic, CEOs are increasingly confident in global economic recovery – 72% of business leaders in the Middle East and 76% globally believe that economic growth will improve in 2021. As mass vaccination programmes offer an assured exit from the pandemic, Middle East CEOs...
One of the largest communications festivals in Europe – White Square international advertising festival that will be held in Minsk on June 9-11 – announced business and educational program. Over 1000 entries from more than 30 countries of the globe participate in the festival annually. Headliners of educational program will be presented by jury...
Liquid, an award-winning retail ideas company fully dedicated to ensuring brands sell, by helping shoppers buy, has today announced its expansion into Saudi Arabia and Egypt - marking yet another significant milestone for the company. The Liquid team across KSA and Egypt will offer a full range of go-to-market, strategic,...
Continuing its strong growth over the last decade, global creative company BUCK has opened an office in Amsterdam to build new relationships with European talent, brand and creative partners and unlock around-the-clock strategy, ideation, design, and delivery for marketing, advertising, brand development, and original content creation across media and screens...
Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
PRCA MENA, the Middle East and North Africa branch of the Public Relations and Communications Association (PRCA), the world’s largest professional PR body has announced the launch of its NextGen Group. Split by language into two committees, NextGen and NextGen Arabia is an initiative by PRCA MENA aimed at providing...
For more than 27 years, Cresta Awards has acknowledged creativity in advertising, design and communications around the world — from 75 countries in its last competition. For the first time, it has analysed who are the Top 50 highest-performing agencies worldwide. A truly global spread sees the 50 hotly contested...
Modelcraft, an experiential event, museum and exhibition design company in the Kingdom of Saudi Arabia (KSA), has announced a rebrand to Craft unveiling its new logo, website and vision that solidifies the company’s stance as a major player of innovative, market leading experiential solutions. Established in Australia in 1989 as...
The UAE has emerged as a regional leader in awareness and the adoption of corporate social responsibility practices following the findings of the first annual MENA CSR Survey Report 2020, conducted by leading Dubai-based communication agency Cicero & Bernay Public Relations (C&B) in partnership with YouGov, an international research and...
