Hilton is accelerating its plans to more than double its portfolio in Morocco with the signing of nine hotels across seven of its global brands, including the debut of its iconic Waldorf Astoria Hotels & Resorts brand in the capital city of Rabat, as well as the introduction of its luxury...
Registration is now open for the World Out of Home Organization (WOO) Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual...
Respected and admired advertising and marketing leaders from more than 45 different countries join the Grand Jury for the 7th edition of the Gerety Awards. “Gerety brings together another incredible list of judges from all around the globe to look at work from a powerful perspective,” explained Co-Founder Lucía Ongay. “The only judging...
Lay's, the popular Potato Chips brand, has introduced three new flavors (Kebab, Burger, and Dolma) to the Iraqi market, specifficaly made to capture the essence of the country's rich culinary heritage. For the development of the launch campaign, the brand partnered with Awkward Ads, a young, dynamic and agile advertising...
Hilton has announced the signing of an agreement with Al-Gharaa International for Real Estate Development to open three hotels in the Islamic World District of Knowledge Economic City (KEC) in Madinah. The agreement, which was signed in the presence of Prince Salman Bin Sultan Bin Abdulaziz Al Saud, representatives from...
Showcasing Subway’s Fresh Forward 2.0 design concept, Kamal Osman Jamjoom (KOJ)—an independent brand owner and a trusted long-term franchise partner —reopens the brand’s flagship restaurant at The Dubai Mall’s Level 2 Food Court. The remodel features a slew of cutting-edge features, making it the first store in the Middle East to...
Rewardz, a one-stop digital incentives platform for employees, customer loyalty, and channel partners, has had a remarkable performance at the Marketech APAC’s Marketing Technology Awards 2024, earning recognition across four major categories. The awards won include: Gold for Best Customer Engagement Platform; Silver forTech Customer Success Team of the Year;...
Publicis Groupe Middle East has partnered with Dubai Culture & Arts Authority and Al Quoz Creative Zone to host a series of workshops as part of the Al Quoz Creative Entrepreneurship Forum, taking place on December 10-11 at Alserkal Avenue. The Groupe’s creative communications agencies: Leo Burnett, Publicis ME, Saatchi...
The GreenVantage announced its collaboration with The GoodNet, an ethical intelligence company that delivers advertising and Environmental, social, and governance (ESG) results. This collaboration is set to provide clients and agencies across the MENA and APAC regions to access both the Good IQ tool and The GoodNet Marketplace, both platforms allowing...
AppsFlyer, the marketing measurement, attribution, and data analytics company, has released its White Friday 2024 insights, showcasing significant growth in mobile commerce activity in the Middle East. Smartphone in-app purchases on White Friday 2024 increased by 74% compared to average Fridays in November, a sharp rise from 24% in 2023....
Pikasso, the renowned OOH & DOOH company operating in 11 countries, has named Dino Burbidge as the new President of the Pikasso d’Or Jury effective January 2025. The Pikasso d’Or was launched in 1989 with Alain Weill who has since then presided over the Jury. It is a prize that...
As the UAE continues to attract an influx of professionals from across the Middle East and North Africa (MENA), recent data from Bayt.com’s comprehensive studies highlight why the country is emerging as an increasingly attractive destination for employment. The UAE’s economic growth, robust job market, and innovative business landscape are...
The past two years have seen an explosion in generative AI tools, with new players entering the market almost daily, fueling a highly competitive landscape. Despite this surge in competition, ChatGPT was always ahead of the pack - that is, until 2024. This year marked a turning point as Meta's...
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The Family Business Council Gulf (FBCG), a non-profit organisation dedicated to the continuity and success of family businesses in the Gulf Cooperation Council (GCC) region, has announced the appointment of Sheikha Hind Bahwan as Chairman, and Hassan Jameel as Vice Chairman. This leadership transition is said to reflect FBCG’s mission...
Aramex, the global provider of comprehensive logistics and transportation solutions, has joined forces with Arab Cinema Week, becoming the official partner for this highly anticipated cultural event. Organised by Cinema Akil, the UAE’s only platform for independent cinema, Arab Cinema Week Volume 3 runs until December 1. The ten-day...
