Kharabeesh – a regional company that produces Arabic-language animated cartoons, music videos and talk shows – and Dubai-based production agency Natural Star have signed a strategic partnership agreement to create quality media content, TV shows, movies and documentaries for the global market. “A new renaissance era of content is on...
Underlining its creativity, capabilities and ability to deliver across any format, Dubai-headquartered a.k.a. Media is celebrating the success of a highly imaginative music video, created for Russian superstar singer and model, Zivert and Ukrainian popstar Max Barskih. The production company planned the four-minute film over two weeks, and took a...
Snap Inc. announced that it has joined the U.S.-U.A.E. Business Council, the premier business organization dedicated to advancing bilateral commercial relations, as a corporate member to strengthen its commitment and relationship with the UAE and enhance its policy goals in the country. Hussein Freijeh, General Manager of Snap Inc. in...
WPP Chief Executive Officer, Mark Read, is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard. The Summit will be hosted from London. Mark Read has headed the world’s largest advertising group...
ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region. The tie-up, which commences April 1, 2021, will run across to December 31st, 2025 and covers Zee Entertainment’s premium media...
Alessandra Galloni, previously global managing editor at Reuters, will take over from Steve Adler, who retires at the end of the month after an incredible ten years as editor-in-chief. Alessandra will oversee all editorial functions for Reuters world-class newsroom and its 2500 journalists in 200 locations around the world. She...
Music brand MAHOGANY has announced the launch of their new division MAHOGANY Creative. MAHOGANY, established in 2009, is known for showcasing new and established musical artists to a globally connected audience. Their platform reaches almost eight million users a month and has been behind the discovery, promotion and support of...
The Clio Awards have announced their 2021 shortlist. 1035 entries have made it into the finals out of which 15 campaigns are from the MENA region with 13 from Dubai and two from Saudi Arabia for a total of six agencies. The agencies that have made the cut into the...
A famous singer and actor in MENA, Egyptian star Mohamed Ramadan has been named as ‘Maro’ in Free Fire, becoming the game’s first playable Arab character. Free Fire is an immersive battle royale game created specifically with mobile gamers in mind. Developed and published globally by Garena, Free Fire was...
TBWA\RAAD has appointed Jim Robbins as its new Executive Creative Director, tasked with leading the creative discipline across all brands and clients within the agency. Robbins joins TBWA\RAAD with an extensive experience of over 13 years, throughout which he has worked on major brands such as Coca-Cola, Google, MINI Cooper,...
Snapchat has announced its new slate of shows for Ramadan 2021, bringing more content from Discover partners to the app. Snapchatters will have access to an array of exciting programs throughout the Holy Month with more than 60 new Shows curated in partnership with broadcasters, digital publishers, and creators in...
As part of a month-long editorial endeavour, Facebook is partnering up with Sowt, an Arabic podcast network, to spotlight inspiring community leaders from the Arab diaspora to speak about how they have been using Facebook’s family of apps – Facebook, Instagram and WhatsApp – for acts of kindness, charity, fundraising...
Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
Dubai-based boutique PR agency, Shakespeare Communications, has been appointed by The Dreamwork Collective to handle all its communications. The Dreamwork Collective was launched in January 2017 in Dubai, as an independent print and digital publishing company, with an exciting mission "to share the Middle East's most unique voices and powerful...
Shahid VIP – the premium, subscription-based service of Shahid, the world’s leading Arabic streaming platform – announces the launch, on its platform, of the French channels M6 International (distributed by THEMA) and TiJi, as well as Arabic-speaking channel Gulli Bil Arabi, through a new partnership with M6 Group. Shahid VIP...
