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Following last month’s launch of 'Taa Marbouta'— a unique women-to-women mentorship programme — PRCA MENA and Global Women in PR MENA have called upon men in the PR and communications industry to adopt the Taa Marbouta mandate. The four-point mandate outlines a commitment from men to play their part in...
Sheikh Shakhbout Medical City (SSMC), one of the UAE’s largest hospitals for serious and complex care and a joint-venture partnership between Abu Dhabi Health Services Company (SEHA) and Mayo Clinic, has appointed TBWA\RAAD as its Creative Agency of Record, to lead its advertising and marketing efforts in the region. The...
Pladway, Italy's leading Digital Out-of-Home (DOOH) programmatic company, and Pikasso, the leader in Out-of-Home Advertising (OOH) in the Levant, North and West Africa and the Caucasus, announce the launch of a commercial and technological partnership. The agreement will give Italian brands access to high quality DOOH inventory in countries where...
One of the largest creative festivals in Europe – White Square international advertising festival – announced its jury chairmen. Annually over 1000 entries in the field of marketing and advertising from more than 30 countries of the globe participate in the festival. In 2021 contest entries of White Square international advertising will be judged...
Choueiri Group, the regional media representation house, has announced that their latest subsidiary company, Media Dome has entered into an exclusive partnership with MiQ, the London-based programmatic media partner for marketers and agencies. The alliance, which became effective as of February 2021, will deliver MiQ’s global expertise in data science,...
Ahead of its historic listing on NASDAQ New York, Anghami, the Middle East and North Africa’s (MENA) largest music platform, announces the launch of its live music and voice experience, ‘Live Radio’. Developed in-house by Anghami, this is the first time that a streaming service globally is enabling users and...
MBC Media Solutions (MMS) and Lebs.com, a luxury online fashion shopping website, concluded a successful partnership aimed at leveraging the high viewership and engagement of “Beauty Match”. ‘Beauty Match’, which airs on MBC 4, is a first of its kind fashion show that merges the digital world of fashionistas with...
SHAREit Group, the global internet technology company that has built numerous popular tools and digital entertainment content applications, has appointed Mrwan Gharzeddine as the new Sales Director for related activities across the GCC. With extensive experience in the digital advertising segment and a comprehensive understanding of the regional market, Gharzeddine...
Philippe Berthelot has been appointed as the new Managing Director (MD) of Grey Dubai, effective 1st May 2021. He joins from entourage Middle East, where, as MD, he oversaw the integration of their marketing solutions and the global development of EVE, the first 3D virtual events platform in the region....
JGroup, a regional holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia, and United States, has announced a strategic partnership with Digimotive, a performance technology and lead generation company in the Middle East. Through this partnership, JGroup will have access to any new...
Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
Hisense, the world-renowned technology company, has entered into a partnership with the Federation Internationale de Football Association (FIFA) to become an Official Sponsor of the FIFA World Cup Qatar 2022. By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be able to connect with FIFA’s global...
Publicis Groupe today announced that effective immediately, Bassel Kakish is promoted as Chief Executive Officer, Publicis Groupe Middle East & Turkey. He will continue to be based in Dubai and report to Raja Trad, Executive Chairman, Publicis Groupe Middle East & Turkey. In his new role, Bassel will now be...
In line with its commitment to advance gender equality and inclusiveness in advertising, The One Club for Creativity announced its latest Right The Ratio summit, set to take place on May 18-20, 2021. The three-day virtual summit, this year under the banner “Building An Equitable Workplace”, is aimed at decision...
Today, Procter & Gamble (P&G) accelerates its commitment to sustainability by unveiling P&G’s Dubai Mangrove Forest project planted by the Emirates Marine Environmental Group (EMEG) during a sunset inauguration ceremony. The mangrove forest planted in the Jebel Ali Wildlife Sanctuary marks a decisive action towards earth restoration by creation of...
