Recent analysis in the Middle East & Turkey, of 400+ million installs of over 4,060 mobile apps, across shopping, finance and gaming verticals, by global attribution leader AppsFlyer, has highlighted the positive impact Ramadan had on the rapidly scaling mobile app economy in the UAE. Over the course of the...
Health and wellness have become a top priority in today's world, creating a global climate of consumers clamoring for choices that offer the same experiences they've come to enjoy but with different ingredients. This is on full display with the surging popularity of alternative food and beverages that create the...
beIN MEDIA GROUP, the global sports and entertainment broadcaster and Sony Pictures Television have today announced a major multi-year content deal covering the Middle East and North Africa (MENA) and Turkey. The deal will bring some of the biggest Sony Pictures Entertainment feature films including exclusive first and second window...
Scopernia, a new generation management consulting firm, has launched the Middle East region’s first gaming consulting service – Scopernia Gaming. Designed to accelerate the growth of organisations and enable them to be future-fit, Scopernia Gaming empowers businesses to draw from the learnings of the gaming industry and apply best practices...
Serviceplan Group Middle East, the Dubai-based MENA hub of Europe’s largest independent advertising agency group, Serviceplan, has launched an innovative new ‘House of Gaming’ division created to harness the vast potential of Gaming & Esports Marketing for its clients in the MENA region. The House of Gaming division has been established to provide...
Emirates has signed a Memorandum of Understanding (MoU) with Huawei, one of the world's top tech brands, to further extend its existing partnership. The enhanced collaboration will allow both brands to build awareness to a wider audience in the Middle East and beyond. The agreement was signed at Arabian Travel...
With its popularity already starting to skyrocket globally, Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the most entertaining Snaps created by...
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of Home Organization (WOO) is to unveil its “Creating Global Guidelines for Out of Home Audience Measurement” initiative at its European...
Yas Island’s custom-built open-air venue is now known as Etihad Park as part of a larger partnership deal announced between Etihad Airways, the national airline of the United Arab Emirates, and Flash Entertainment, the region’s leading entertainment company. The newly named venue is the latest addition to Etihad’s growing list...
World Chess, the company behind the game-changing rise in the popularity of chess and the organizer of the recent Chess Championship Matches in New York and London, launches a chess-focused sports marketing agency. It’s the world’s first sports agency focused exclusively on chess. The agency, Chess and Company, represents top...
Cannes Lions has announced that it will honour Microsoft as this year’s Creative Marketer of the Year. The accolade is presented to an advertiser that has amassed a body of creative and Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and...
The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 19, celebrating international creative professionals age 30 or younger. Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates...
If there’s one thing this past year has taught us, it is that creativity defies all odds. In the wake of a global pandemic, the communications industry has been forced to think out of the box and adapt to a new normal. With the world rapidly changing around us, Grey...
Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
TikTok has joined the Technology Coalition, an organization that works to protect children from online sexual exploitation and abuse. Community safety remains TikTok’s top priority, and places utmost care on the safety of teenage users in particular. The new membership reflects TikTok’s zero tolerance of child sexual exploitation and highlights...
