Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
Empyre Communications, Dubai's creative boutique PR & Communications agency that oversees a rich portfolio of clients from F&B, hospitality, fashion, beauty, lifestyle, and tech has recently added yet another win to its Public Relations portfolio, EASTWAVE Concept. EASTWAVE Concept, the Los Angeles-based virtual, fashion, home, and accessories pop-up aims to support...
Today, PwC Middle East launched the Middle East findings of the 2021 Global Consumer Insights Survey titled “More digital and sustainable: post pandemic priorities for Middle East consumers” which takes a look at how consumer behaviour has changed as a result of COVID-19. Undoubtedly, confidence is rising across the region,...
A new survey titled Ideal Workplace in the MENA and conducted by Middle East job site, Bayt.com and market research agency YouGov, revealed that a whopping 81% of Lebanon professionals say that their potential workplace should promote the use of advanced technology. The survey reveals that perceptions of an ideal...
With the demise of the third-party cookie, publishers’ first-party data is gearing up to become the latest gold standard for advertisers. Leading industry authority New Digital Age (covering the latest news, insights, opinions and research on all aspects of digital media and marketing), recently partnered with audience platform Permutive to...
Pikasso Mali has launched SUPERMARKET 2m2 Network, which covers the 30 most important supermarkets of the country's capital, Bamako. The SUPERMARKET Network consists of 2m2 scrolling backlit displays. The poster is displayed behind a protective glass that showcases your product in a neat, regularly washed and cleaned scroller, which is an essential...
The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, announced the diverse jury of 88 top creatives from 38 countries for the global Young Guns 19, celebrating creative professionals age 30 or younger. Young Guns is the industry’s only global, cross-disciplinary, portfolio-based...
With a few weeks to go before final closing, this year's Cresta Awards has surpassed its entries for the whole 2019 season. The 'global creative benchmark' sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many...
Wadih Shamma has joined Results Integrated Marketing & Communications as the new Chief Operating Officer as of May 2021 at the agency’s Jeddah HQ, in Saudi Arabia. His main role is to design and implement the overall business operations and strategies of one of the fastest-growing independent marketing and strategic...
Empyre Communications, Dubai’s creative boutique PR agency, which oversees a rich portfolio of luxury, hospitality, corporate, travel, tech and fashion brands, recently won a tender to handle the PR efforts of Stella Stays. Stella Stays is the region’s first ‘deconstructed hotel’ concept, which focuses on providing the modern traveller with...
Marriott International has appointed Michel Nader as its Area Vice President for the United Arab Emirates. In his new role, Nader will oversee the company’s operations in the country which currently features 60 operating hotels and over 16,000 rooms across 20 brands. Nader will take on his role as Area...
If there is one industry where the competitive spirit flies high at all times, it is the media industry. The camaraderie that comes with competing with industry counterparts, whether in client pitches or at award shows, is unique to the agency ecosystem and one that positively impacts and accelerates creativity...
Starting June 21st, ACT Responsible 2021 Exhibition will be revealed on greatadsforgood.org on the opening day of Cannes Lions Live. ACT Responsible opted for a digital exhibition allowing people from all over the world to visit from home. Through this platform, created by e-artsup School of Design students, visitors can easily navigate...
Qatar National Bank (QNB), was announced as the Official Regional Supporter of the first FIFA Arab Cup 2021™, a mega event that will bring together 23 Arab nations from North Africa and the Middle East in a strong competition between 30 November and 18 December in Qatar. This is the...
The Middle East Public Relations Association (MEPRA) opens its call for entries for the 2021 edition, which will recognise and celebrate the brightest, boldest and bravest campaigns and practitioners in Middle East PR. This year, the 13th edition, marks the largest awards with 58 categories, including a special People’s Choice category...
