Dubai-based MCN (Middle East Communications Network) has launched Craft, a dedicated production agency. Part of the McCann Worldgroup roster of companies, Craft is set to enhance MCN’s production capabilities in response to growing client demand. For the Middle East creative and communications industry, the launch of Craft means access to the expertise of a...
Every week ArabAd in collaboration with Ipsos will share the TOP 15 TV PROGRAMS running on Lebanese local stations (namely Tele Liban, LBCI, Al Jadeed, MTV, OTV, Manar, NBN, Future TV, LB2), which are attracting the highest audience--a ranking based on the total number of the target audience (viewers counted...
Global music sensations Alan Walker and Imanbek recently joined forces to release this summer’s hottest track – “Sweet Dreams” and Dubai-based 360 agency, a.k.a. Media is the company behind the stunning official music video. Dubai-based a.k.a. Media was called upon for its expertise in working with a number of global...
Abu Dhabi-based Najahi Events, a company dedicated to bringing the world's leading speakers in personal empowerment, financial education and leadership skills to the Middle East, has launched iKew, an online Video-On-Demand platform containing hundreds of motivational speeches, training, courses and “edutainment” content. Offering a series of free or premium content via membership,...
The African continent has immense untapped economic potential that presents innumerable opportunities for investors. The continent is also emerging as one of the preferred destinations for investments. According to data released in 2020 by the United Nations Population Division, 56.2% of the global population now lives in urban areas. This...
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), in collaboration with globally renowned creative experience company Semi Permanent, is set to launch a first-in-the-region creativity festival, which will bring with it an array of global talent from the design, retail, branding, fashion, and technology industries. Semi Permanent...
The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, today reveals the global shortlist and the agency of the year by country titles. Shortlisted entries include Festive for Burberry by Riff Raff Films London, Superb Owl for Reddit by R/GA New York,...
Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition at a time when the holding group has shown substantial growth over the last year. Elda’s tenure as COO has...
On the evening of June 10th, Anghami got everyone in Dubai turning heads to the city’s iconic Burj Khalifa, singing and dancing to the rhythm of Coldplay’s newest release “Higher Power”. The freshly released music video is another incredible journey by the British rock band that transports its fans to...
Chalhoub Group, the renowned distributor and retailer of luxury brands across the Middle East, celebrates the launch of Level Shoes campaign titled ‘Next Level Runway’. This initiative sheds light on the employees who work behind the scenes by putting them front and center to reveal the diverse talent that represents...
The Arab Fund for Arts and Culture - AFAC and Netflix have announced a new Hardship Fund to support those operating in the region’s film and TV community, most impacted by the pandemic. The Fund’s call for applications will open on June 9, and run until July 8, 2021. The Fund, valued at USD...
UEFA and beIN MEDIA GROUP, the global sports and entertainment group (“beIN”), have announced a major new media rights agreement that will see beIN SPORTS, beIN’s flagship sports network, exclusively broadcast UEFA’s premium club competitions across the 24 country region of the Middle East and North Africa (“MENA”) for the...
Abu Dhabi is accelerating the growth of the Culture and Creative Industries (CCI) through a AED 30+ billion investment strategy that sees the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) cements its leadership position as the custodian of all the multidisciplinary sectors within the CCI. The Culture...
AppsFlyer, the global marketing measurement platform, has released its 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132%...
The Middle East is well recognized as a hub of creativity, and TikTok has been testament to this since its launch in the region in 2020. With the arrival of TikTok For Business in the region, creativity took a leap with an explosion of branded content on the platform that...
