Middle East job site Bayt.com has recently conducted a new survey with YouGov, the global online market research company, to uncover the career and personal aspirations of MENA professionals, and to tackle their general perceptions and attitudes towards their jobs and overall work environment. Interestingly, the survey entitled ‘Career Aspirations...
In line with its commitment to provide a safe platform for its young users and to improve digital literacy among parents in the region, TikTok has announced its partnership with the Emirates Safer Internet Society (eSafe). eSafe is a non-profit organization whose mission is to create a positive online experience...
Logitech - the Swiss multi-brand company designing products that bring people together through music, gaming, video and computing - asked digital agency Emakina to become their trusted performance commerce partner. Central to Logitech’s ambition in the region is to increase brand awareness and, ultimately, conversions. To help them accelerate their...
Chalhoub Group, the luxury specialised retailer across the Middle East, has announced the launch of Saudi Arabia’s first of its kind Fashion Lab to identify and boost innovative and disruptive Saudi fashion brands, and support creative designers on their journey to becoming successful entrepreneurs. An initiative of The Chalhoub Greenhouse,...
Image Nation Abu Dhabi’s acclaimed feature film Scales is screening in cinemas across the United States from 9 July 2021, making it the first UAE film to have a commercial release in the US. The film is being released in IFC Center in New York and Laemmle cinemas in Los...
DDB Middle East has appointed Ramsey Naja as Regional Executive Creative Director. Ramsey will join Firas Medrows the current Regional Executive Creative Director at the helm of DDB’s creative departments. Ramsey has spent more than 20 years with JWT, where he led the Middle East Network to the highest levels...
Kia has newly appointed the National Marketing Company (NMC) as its second distributor in Saudi Arabia, with the official inauguration taking place on the first of July. NMC joins Kia’s regional distributors to represent the Korean auto-manufacturer and will lead on sales in 7 out of the Kingdom’s 13 provinces. ...
As the eyes of the world turn towards the UAE from October-March for EXPO 2020 Dubai, CNN will be an Official Broadcaster for the event, bringing unrivalled coverage to global audiences and staging a prominent presence at Expo itself. The collaboration agreed between H.E. Reem Al Hashimy, UAE Minister of State...
Project Management Institute (PMI), the global association for project professionals and changemakers, released its annual Pulse of the Profession® report. Although organisations went through significant disruption in the past year, and many projects were put on hold, the report found that organisations in the MENA region were able to rise...
Tribe, a customizable community platform that enables businesses to create their customer communities has today announced a $7.5m seed funding round. It was led by Bessemer Venture Partners and CRV with participation from Inovia Capital. With Tribe, companies can create online communities to engage customers and followers. This helps to...
Canon Middle East (CME), a provider of imaging technologies and services has announced the appointment of Venkatasubramanian (Subbu) Hariharan as Managing Director, Canon Middle East and Turkey (CMET) effective from 1st July 2021. Hariharan has twenty-seven years of industry experience, with fifteen years of experience at Canon Middle East. He...
This year's resurgent Cresta Awards has continued its focus on 'listening'. It announced today that it has extended its Early Bird pricing for a further week, until global end of day 7 July. "We love sticking to deadlines but the clamour of entrants wanting extra time to get their work in under the price offer...
Roads and Transport Authority (RTA) has signed a partnership agreement for investment and management of the Dubai Metro outdoor advertising with Digital Out-Of-Home media company, Hypermedia FZ LLC. According to the agreement, Hypermedia will undertake the planning of advertising spaces as well as the designing, operating and marketing of advertising...
WARC, the global authority on marketing effectiveness, has revealed the shortlist of the WARC Prize for MENA Strategy 2021, a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa. In this fifth year, a total of 21 case studies for a wide...
Fatafeat, the home of Arabic cooking, announced positive H1 campaign results across its social media platforms, following a bespoke approach to content creation for prominent brand partners in the lead up to, as well as during, the Holy month. Ahead of Ramadan, Fatafeat inked an exclusive food content partnership with...
