TikTok For Business has announced the launch of Spark Ads in the Middle East, Africa and Turkey – a new native ad display format that enables brands and businesses to boost not only their own popular organic posts but also amplify relevant content shared by the community. For brands looking...
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the launch of the first official Public Profile for a tourism board on leading social media platform Snapchat – giving potential travellers the chance to explore everything that the capital of the UAE has to offer...
Middle East job site Bayt.com has recently conducted the ‘Employee Loyalty in the MENA Survey’ in partnership with YouGov, global online market research company, in order to investigate the key factors driving employee loyalty towards the workplace. Data revealed that nearly two-thirds (64%) of employees in Lebanon feel loyal to their...
In view of the challenging situation our country is passing through, and the uncertainties the retail market is facing, ABC took on the initiative to promote Lebanese production and businesses through the launch of “BY the ROOTS”, a uniquely curated Lebanese designers space dedicated to support local talent and production....
AutoVision China has successfully arrived in China and begun to call for entries from Asia for the first edition awards on 1 July. This is the first time AutoVision Awards has been authorized outside its place of establishment since it was founded in Germany in 1993. AutoVision Awards is an...
This year’s awards season officially comes to a close, as a jury of leading global CMOs unanimously selected Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard, as winner of The One Show 2021 CMO Pencil, honoring the brand marketer behind the world’s single most impactful...
A new agency has been launched in Lebanon. One that is said to "make sense to all parties involved, one that focuses on the quality of the work, rather than the aesthetics." Founded by Omar Sadek, Jo Chemali and Nayla Khoury, madd. is a remote agency that embraces at its core the new age of...
The Cresta Awards has an exotic twist to its announcement of the final deadline for entering this year's awards. The much-respected global creative competition announced an unusually precise extension of the absolute close for entries to 30 July. 'Being a truly global event, some people ask us 'which 30 July do you...
beIN MEDIA GROUP, the global sports and entertainment broadcaster and its flagship sports channel beIN SPORTS is set to exclusively broadcast the Tokyo Olympic Games 2020 from 23 July to 8 August 2021 across the 24 countries in the Middle East and North Africa (MENA), with 3,000 hours of planned...
Fund Femme, a new global database of women and non-binary owned businesses, has launched to help tackle the gender inequality in the economy. Despite making up 50% of the population and having 80% of spending power, women represent only 33% of business owners. COVID-19 has dealt a massive blow to femme owned business with women-founded start-ups receiving 27% less funding. Similarly,...
Talkwalker, a leading consumer intelligence company, announced the appointment of Tod Nielsen as the new global CEO. A SaaS and software platform visionary, Nielsen will succeed Robert Glaesener, who will become chairman of the board of directors and will help oversee the successful transition. Nielsen is an industry veteran, globally recognized...
The World Out of Home Organization (WOO) has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK. Outside the UK the new members are OOH media owner Billboard ehf in Iceland, bus advertising specialist Moving Ads in Malta, location data platform Spotzi...
beIN MEDIA GROUP, the global sports and entertainment broadcaster and its flagship sports channel beIN SPORTS drew record viewership numbers during UEFA EURO 2020 and COPA America 2021 - garnering a cumulative total audience of more than 1 billion viewers across both tournaments that were broadcast exclusively to its viewers...
Global digital media investor North Base Media (NBM) announced today an investment in Abu Dhabi-based Majarra, the region’s leading Arabic online content provider. Other investors include strategic GCC individuals. “We’re delighted to have a high quality and specialised investor like North Base Media as a believer in our vision for...
Hardee’s and Initiative Media partnered with Snapchat to elevate its brand image and to connect with consumers by building on its “Go All In” campaign. Through this collaboration with Snapchat, Hardee’s leveraged a dual-format approach using augmented reality (AR) Snapchat Lens and commercials to generate awareness and excitement around the...
