The World Out of Home Organization (WOO) has held its first Africa video call, bringing together nearly 30 attendees from sub-Saharan Africa including South Africa, Ghana, Angola, Nigeria, and Mozambique plus the Nigerian and South African Out of Home Trade Associations. Global players JC Decaux and Dentsu were also represented....
The past couple of years have witnessed a disturbing trend in data security in Japan — in a word, downwards. In December of 2020, Japanese online marketing giant Rakuten announced that data for nearly 1.5 million customers had been exposed to access from outside of Japan. LINE, one of the...
The 11th edition of The One Club for Creativity's Where Are All The Black People (WAATBP) diversity conference and career fair will take place on September 29-30, 2021. The hybrid event is free to attend and open to a global audience. WAATBP 2021 will address how the industry has —...
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MAST Consulting, a home-grown start-up part of the MAST Consulting Group, a UAE-based holding company, has announced the launch of its Customer Intelligence and Analytics App: CIAA. This App has been designed to provide a seamless ecosystem to consumers, as they interact with various brands as well as their service partners. CIAA...
WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning campaigns of this year's Cannes Creative Effectiveness Lions, which celebrate the measurable impact of creativity. Commenting on the "Insights from the 2021 Cannes Creative Effectiveness Lions winners" report, Chiara Manco,...
Millennials, the most influential generation, make up 1.8 billion of the world – that’s 23% of the world’s population (MSCI, 2020). Growing up with technology, visual communication (Images, videos, infographics) has become the most effective method of consuming information. Maya Hamad, Founder of full-service Marketing firm Emoteyes, says that: “As...
Out of 157 universities in the Arab World, Prince Mohammad Bin Fahd University (PMU) ranked fourth on the list of the top higher education institutions. According to the Times Higher Education World University Rankings 2021, five Saudi universities are among the Top Ten Arab Universities for the year 2021. The ranking is...
Saudi-retail homeware concept NICE owned by Al Fozan Holding Company is a pioneer in the furnishing industry. The brand's physical showrooms and e-commerce platform aim to provide consumers with everything they need to make a house a home. As the majority of their web traffic was coming from mobile devices,...
Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, is collaborating with Spotify as part of the Stayin’ on Yas campaign, which has taken the internet by storm. Inspired by the Bee Gees classic Stayin’ Alive, the new summer anthem Stayin’ on Yas campaign encourages staycationers...
Globally acclaimed comedian and actor, Kevin Hart, took to Instagram to surprise his fans last night, as the internationally-renowned superstar plans to head off to Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment hubs. In the clip, published on the actor’s Instagram account, Kevin shares that...
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization (WOO) Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28. Bhasin, who is also a member of the Dentsu...
Ahead of its historic listing on NASDAQ New York via proposed merger with Vistas Media Acquisition Company, a special purpose acquisition company, Anghami, the Middle East and North Africa’s largest music platform, announced the launch of an innovative entertainment venue named “Anghami Lab” in the heart of Dubai to be...
Digital marketing firm PivotRoots has launched its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach. The new division is set to help brands experience a meaningful digital transformation, which is said to strategically place them in a better position to create and deploy...
Pikasso, a leading Out-of-Home advertising company in the Levant, North and West Africa and the Caucasus has run the first Augmented Reality (AR) Outdoor Media campaign in the MENA region, in partnership with Darabase, the AR Outdoor Media company. The activity supported the re-launch campaign of the new Samsung Galaxy...
The global socially-led creative agency network, We Are Social, has promoted Brittany Wickerson to the new role of global head of media. Wickerson will focus on creating culturally relevant content, paid media and distribution strategies for We Are Social’s global client base. She will be looking to help brands create...
