TBWA\RAAD has appointed Marianne Sargi as Head of Production, effective immediately. Marianne will work closely with the production team at TBWA\RAAD to drive integrated productions for the agency’s clients across the Middle East, including brand campaigns, content executions and activations. Marianne has been a TV, advertising and content producer for over...
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global authority on marketing effectiveness, in The Future of Strategy 2021 report released today. Covering headcounts, budgets, career development, skill sets and DEI, the report uncovers insights and opportunities of the...
TikTok for Business and Dubai Chamber have been paving the way for entrepreneurs and start-ups across the UAE by helping them with their digital growth strategies thanks to their partnership on the Dubai Chamber-TikTok Academy. To date, almost 300 businesses have taken part in the educational programme, with participants across...
CryptoPR.com has officially launched a new PR and marketing agency exclusively dedicated to clients in the crypto and blockchain industry. CryptoPR.com is founded by a team with several years of experience working in the crypto marketing and blockchain industry. Marketing services include crypto exchange promotion, press releases, organising podcasts and...
A global survey conducted by Foresight Factory, released in partnership with Snap, has found that ‘connected shopping’ - where consumers combine a digital experience with being in a physical store - is key to bringing people back to the store, as shoppers say they want to enjoy the benefits of...
Saudi Research & Media Group (SRMG)- which owns more than 30 major media outlets including Asharq Al-Awsat, Asharq News and Arab News- announced today the launch of “Manga Arabia”. Stemming from the growth in popularity of Japanese Manga and Anime in the region over the last two decades, as well...
Digital Media Services (DMS) – the digital arm of Choueiri Group - recently shared that its media partner ZEE5 Global, the world’s largest streaming platform for South Asian content – has launched its global brand campaign “Welcome to South Asia: Stories from our world” capturing the endlessly intriguing reality conundrum...
Despite the gender gap and social challenges, entrepreneurial women across the world and in the Middle East and Africa (MEA) are leading the way in tapping into the power of the digital economy to succeed and grow. In new research by Mastercard, women-owned small and medium enterprises (SMEs) believe there...
Facebook is introducing tools and policies which provide greater transparency and controls on electoral and political ads in Iraq, ahead of planned parliamentary elections on October 10. Starting August 25, anyone running ads on Facebook or Instagram about political figures, political parties, any election or “Get out the vote” campaigns...
The Continental Group, an insurance intermediary and financial services solutions provider in the GCC region, unveils findings about the major investment trends that will dominate the market in the coming decade. According to the findings, 71 percent of the respondents agreed that new technology trends such as Artificial Intelligence, Robotics...
Aspiring student innovators have a final chance to apply to the latest edition of the Arab Innovation Academy (AIA), submissions for which close on August 14. This year, AIA has also partnered with Qatar Foundation’s Hamad Bin Khalifa University (HBKU) to jointly deliver a course titled ‘Innovation Entrepreneurship Leadership II’...
New data from Majid Al Futtaim, the renowned shopping mall, communities, retail and leisure brand across the Middle East, Africa and Asia, shows that the UAE retail market’s recovery is set to persevere. This is according to the company’s quarterly update to its series of landmark retail sector reports. Data...
MBC Media Solutions (MMS), the in-house commercial advertising and sales unit of MBC GROUP – the largest media company in the Middle East and North Africa (MENA) – has been appointed the exclusive advertising representative for the brand-new Saudi Sports Company (SSC) network of TV and digital channels. SSC is set to...
Pfizer China has reappointed award-winning boutique agency F5 to lead their brand and creative duties for its employer branding division. The agency began working with Pfizer in 2020, creating several brand campaigns to highlight its services in a competitive healthcare & pharmaceuticals services marketplace. In the middle of 2021, a...
TikTok has announced its partnership with Shopify in the region, which will help thousands of merchants create and run campaigns directly geared towards TikTok’s highly engaged community. Brands are an important part of the TikTok experience, and the TikTok community in the region loves connecting with the brands they are...
