The Bold Group, a made in Saudi creative and communications powerhouse, has announced a new chapter and the launch of seven specialized agencies to redefine the future of the sector. This strategic move is set to reinforce the Group’s commitment to innovation and delivering exceptional solutions to partners worldwide. The seven...
Ahmed Al Sahhaf, CEO of MBC Media Solutions (MMS), has been appointed as President of the newly formed Saudi Chapter of the International Advertising Association (IAA). The establishment of IAA’s Saudi Arabia Chapter marks a significant milestone for the Kingdom’s advertising and creative industries, reaffirming Saudi Arabia’s pivotal role in...
GroupM, WPP’s media investment group, hosted client-facing event ‘NextM: Path to Prosperity’ in Saudi Arabia, bringing together global thought leaders, local industry players and influential public figures to explore the fast-evolving media landscape and equip leading businesses for continued success in 2025. With the KSA business landscape transforming at an...
The International Advertising Association (IAA) - UAE Chapter has successfully concluded its 2024 "Inspiring Women in Advertising" series, a significant initiative aimed at amplifying the voices of female professionals within the UAE's advertising, media, and communications sectors. Launched on March 8, 2024, in alignment with International Women's Day, the campaign showcased...
Dentsu MENA has released new insights from its "Unlocking the Currency of Attention KSA" study, showcasing Snapchat's powerful role in capturing and retaining audience attention in the MENA region. Conducted in partnership with Lumen Research, the study highlights the advantages of Snapchat’s immersive full-screen ad format, emphasizing how brands can...
Dubai Lynx, the annual advertising award and creativity festival for the MENA region, has selected the industry experts who will lead the 2025 juries. The 11 jury presidents, along with their juries, will convene in Dubai next year to set the benchmark for creative excellence across MENA. Commenting on the Jury...
Imagine walking into a car showroom where the experience feels less like buying a car and more like meeting a perfect match. That's exactly what's happening at JAC's flagship showroom in Erbil, Iraq where artificial intelligence and human understanding have been combined to create something unprecedented in the Iraqi automotive...
On Monday (9 Dec.), holding company Omnicom announced that its board of directors has unanimously approved a deal to acquire The Interpublic Group (IPG), itself a holdco of several major agencies. Previously, Omnicom and IPG represented the world’s third-and fourth-largest ad buyers, respectively. Merging will likely put Omnicom on top...
Salam, a telecommunications and information technology company in Saudi Arabia, has signed a partnership agreement with Publicis Groupe Middle East, to reshape the telecommunications landscape in the Kingdom. The agreement was officially signed during a ceremony by Eng. Ahmed Al Anqari, CEO of Salam, and Bassel Kakish, CEO of Publicis...
The One Club for Creativity has announced more than 240 creative leaders from 40 countries who will serve on the global jury for The One Show 2025, including nine based in two countries across the Middle East, namely Lebanon and the UAE. The One Show is one of the world's most...
TBWA\RAAD has appointed Muriel Lechaczynski as its new Chief Growth Officer. An experienced leader in brand growth and strategy, Muriel previously served as Managing Director at TBWA\Shanghai and was the Global Brand Lead for Philips at TBWA\Neboko. In her new role, Muriel will draw on her extensive experience within the...
The Digital Data Design Institute at Harvard is pursuing its global network expansion with the first-ever AI conference hosted by Harvard in Dubai, UAE. The conference, titled ‘AI Elevate: From Readiness to Exponential Growth’, will be hosted in collaboration with the Harvard Business School Club of the GCC on Friday,...
Global football content and media company, Footballco, has officially launched its new regional HQ in Riyadh, Saudi Arabia, aimed at serving fans, brands and rights holders across the Middle East and North Africa (MENA). As the exclusive media sales representative for Footballco in the MENA region, DMS will support Footballco’s...
FP7McCann KSA has appointed Neal Brasier as Head of Strategy. In his new role, Neal will focus on “strengthening the agency’s strategic capabilities to deliver culturally relevant and effective solutions for clients in Saudi Arabia’s dynamic and competitive market,” as announced in a press statement. With over 15 years of brand...
MBC STUDIOS, the production arm of MBC GROUP and Telfaz11 Studios, a creative media studio, are joining forces to co-develop and co-produce multiple projects that celebrate the depth and diversity of Saudi storytelling. This collaboration combines Telfaz11 Studios’ innovative creative storytelling and box office success with MBC STUDIOS’ strong regional...
