TBWA\Worldwide has appointed Ben Williamsto the role of global chief creative experience officer. Williams joins the TBWA collective to set the vision for TBWA’s global creative product, unlocking the power of creativity to push the boundaries of brand experience. Williams joins from R/GA, where he was responsible for driving the creative...
Gambit Communications is continuing its rapid expansion with the announcement of two new hires, welcoming Crystal Tanios and Dana Alomar to its team. The move follows further multinational client wins for the burgeoning independent communications agency, which is headquartered in Dubai servicing the Middle East region. Crystal Tanios joins as...
D&AD today celebrates the inauguration of Rebecca Wright, Dean of Academic Programmes at Central Saint Martins/UAL, as the organisation’s President for 21/22, succeeding Pentagram Partner Naresh Ramchandani. The D&AD President is elected annually from the Board of Trustees to champion the organisation’s mission and shape the conversations for the year...
Dubai-based FoxPush, the region’s first company to provide a full-stack solution for publishers and digital advertisers, has announced the launch of the first supply-side platform (SSP) built in the Middle East. The platform provides publishers access to available premium demand, delivers on requests from advertisers for more transparency and visibility...
Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about 36% of the total spent on out of home (OOH) advertising this year. According to new research from Alfi, an AI enterprise SaaS advertising platform, however, 17% of senior advertising executives expect it to...
Following the widespread outages experienced by Instagram, Facebook, WhatsApp and Facebook Messenger on Monday, Sam O’Brien, Chief Marketing Officer at performance marketing platform Affise, offers up his insight into how this six hour social media halt could impact the business and brands that rely on the platforms on a daily...
AUB President Dr. Fadlo Khuri, expressed his pride in Professor Ardem Patapoutian, who was awarded this year’s Nobel Prize in physiology or medicine, through a congratulatory letter in which he expressed that the AUB community is doubly pleased as Patapoutian is not only Lebanese, but also a former student at...
AdMobilize, a global audience verification company for DOOH and Pikasso, the renowned Out-of-Home Advertising (OOH) company in the Levant, North and West Africa and the Caucasus, team up to bring “world-class” audience intelligence to advertisers across their network. Continuing on their innovation path, Pikasso says it has partnered up with...
In a step towards further diversifying the breadth of global manga content for Arab audiences, the Saudi Research & Media Group (SRMG) has signed a licensing agreement with renowned Japanese publisher Kodansha for Manga Arabia. The strategic partnership empowers SRMG with exclusive copyrights to publish the first-ever Arabic adaptations of...
Procter & Gamble (P&G) has partnered with Al Zulekha Hospital in the UAE and Choithrams, for the 'Pink It Now' campaign in October as part of Breast Cancer Awareness Month. This initiative strives to increase awareness of the disease, promote screening and early testing, and raise funds for research into...
WPP and Snap Inc., the camera company behind Snapchat, announced a global partnership (“The AR Lab”) to help brands build and deliver immersive experiences for consumers using Augmented Reality (“AR”). With a particular focus on e-commerce, the partnership combines Snap’s leading AR technology with WPP’s integrated capabilities across creative, media, commerce...
The latest Job Index Survey from Bayt.com, the Middle East’s renowned job site, and global online market research company, YouGov, indicates that two-thirds (66%) of MENA employers are planning to hire new employees within a year. Interestingly, most MENA employers demand good communication in English and Arabic (60%), being a team...
Augustus Media announces the launch of two Dubai Expo 2020 Snapchat Shows across their brands, Lovin Dubai and Smashi. With its core-millennial focus and audience first approach, Augustus Media created these shows for Snapchat Discover, titled Lovin Expo 2020 and Mustaqbal Al Ibtiqar (The Future of Innovation) to coincide with...
Grey Doha, the global advertising and marketing agency, and KidZania Doha, the award-winning globally recognized edutainment concept, have announced the inauguration of a kid-sized mini-agency at the edutainment city located at the heart of Aspire Park, with the aim to provide children with a chance to explore the world of...
Wunderman Thompson Intelligence this week publishes “Into the Metaverse”—a new report covering everything brand owners and their agencies need to know about this new paradigm, from what the metaverse is to its meaning for brands. Interest in the metaverse—a term first coined in Neal Stephenson’s 1992 novel Snow Crash, then...
