Fans of the gaming phenomenon PUBG MOBILE will be able to enjoy a first-of-its-kind partnership in the MENA region with Anghami, the popular music streaming platform and digital distribution company in the Arab world, during an in-game event to be held between September 30th and October 7th, 2021. The strategic...
The nominal gross domestic product (GDP) of the six Gulf countries, which together constituted about 60 per cent of the total Arab region’s GDP in 2020, is projected to return to positive growth in 2021. Figures from the new ‘GCC Countries Macroeconomic Indicators 2021’ report revealed that the region’s economies...
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The pandemic has fast-tracked changes in customers’ shopping behavior from in-store to online and is shifting their expectations from retail therapy to experiences. To meet these increased expectations, old-style malls and retailers, as we know them, have to evolve quickly to meet their customers’ needs to survive. A two-day event,...
Twitch has for several years remained a significant player in the video gaming streaming scene recording growth in the process. Consequently, users on the platform are spending more time viewing content. According to data compiled by Finbold, users globally cumulatively spent a whopping equivalent of 148,300 years watching Twitch during...
Empyre Communications, Dubai’s creative PR agency which oversees a rich portfolio of luxury, hospitality, corporate, travel, tech and fashion brands, recently won the PR Account, APPSTIRR. APPSTIRR is a premium mobile app development company providing the latest mobile application solutions to industries for better user experience. Commenting on the agency's latest...
Ogilvy announced today that Patou Nuytemans will assume the role of Chief Executive Officer of Ogilvy EMEA. Patou will be responsible for driving all aspects of Ogilvy’s business across Europe, the Middle East and Africa which spans Public Relations, Growth & Innovation, Advertising, Health, and Experience. She takes over for Paul O’Donnell, who will continue...
Amal Glass, a Dubai-based company has launched Version 2 of the unique features Smart glasses for the blind and visually impaired people. It utilizes Artificial Intelligence (AI) to enable the users to become self-dependent and eliminates the need for multiple devices or guide dogs and human assistance. Amal Glass Version...
Three graduates from the inaugural CNN Academy Abu Dhabi have been rewarded with internships at CNN Abu Dhabi, the network’s Middle East hub. Under the leadership of Anchor & Managing Editor, Becky Anderson, and her team, Mohammed Abdelbary, Dana Abdulrahman, and Tasmiyah Randeree will work across editorial and technical roles at the bureau. They will...
electriclimefilms have added award-winning filmmaker Pete Moore to its directors' roster. The Australian-based director's innovative and versatile approach to filmmaking has been applied to all major categories, working with some of the world’s leading brands including Ford, Paspaley and Sony and Coca Cola. Moore has worked with Academy award-winning actor Cate Blanchett and Grammy-nominated musicians Tame Impala. He...
Dubai Lynx has announced that LYNX Live Virtual, a one-day fully digital experience, will take place on 5 October 2021 and is free, for everyone to join, via the Dubai Lynx platform. The LYNX Live Virtual programme features a host of leading industry names from brands, agencies and businesses across...
Groupe Aksal is set to launch in the few coming weeks, what is announced to be one of the region’s most interactive e-commerce market places to serve the region’s growing need for an all-inclusive platform with a bouquet of services including retail, health, lifestyle, cooking and many more. Groupe Aksal,...
Empyre Communications, Dubai’s creative PR agency, which oversees a rich portfolio of luxury, hospitality, corporate, travel, tech and fashion brands, recently won the PR Account Krave. Krave is a UAE home-grown healthy food restaurant offering residents of Dubai nutritious meals that are lower in calories and high in quality, without compromising...
Snap Inc. appointed Zadi Hobeika as its new Product Marketing Lead in MENA, focusing on performance advertising solutions. The new appointment comes in line with Snap’s continued investment in the region to scale its digital advertising solutions and ensure that brands effectively connect with its 75 million engaged, creative and...
Today, global advertising technology company, The Trade Desk, announces a new partnership with Choueiri Group, a leading media representation group in the Middle East, which has close ties with many of the region’s largest broadcasters and publishers. The partnership is said to open greater access to programmatic ad inventory across...
Anghami snatches Mary Ghobrial, ex-Amazon Director Marketplace Expansion & ex-CCO of SOUQ.com to be the new Chief Operating and Strategy Officer. Ghobrial has over twenty-five years’ experience in building brands from source to leading positions. Throughout her career, Ghobrial has developed many new products within various sectors including FMCG, entertainment...
