KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the popular fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to negotiate for their lives when they’re downed in-game. Capitalizing...
Dubai Lynx, MENA’s renowned platform for celebrating creative excellence and innovation, has announced the return of its Young Lynx Academies in 2025, marking the third consecutive year of its partnership with Publicis Groupe Middle East. This collaboration has been instrumental in nurturing young talent across the region, fostering the growth...
The first OOH Tokyo Conference organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world's only global Out-Of-Home (OOH) advertising industry association is set to take place on Thursday 20 February 2025. This has been. The conference will be held...
In a landmark agreement, the International Committee of Tourism Film Festivals (CIFFT) and the United Nations World Tourism Organization (UN Tourism) have signed a Memorandum of Understanding (MOU) to foster sustainable practices in the tourism and advertising industries. The signing took place on January 23rd during FITUR 2025 in Madrid,...
Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and that’s where Sleepzone, a company delivering sleeping solutions from the world's most famous mattress brands, steps in to offer a range of fluffy, comfortable pillows to help people sleep better. The retail outlet based...
Sky News Arabia has announced a new chapter in its media journey with the inauguration of its new newsroom and studios, which goes along with the launch of a new programme grid. Part of IMI, a global privately-owned media group, Sky News Arabia is now located on Yas Island, where its new headquarters...
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive star-studded event in Riyadh on February 14, unveiling MBC Group’s much anticipated Ramadan 2025 programming lineup and sponsorship opportunities. Prominent figures from the entertainment, media, and advertising industries, alongside senior MBC Group representatives, gathered to witness...
Publicis Groupe Middle East has appointed Dyala Badran as Chief Content Officer for the MENA region. In this role, Dyala will lead the Groupe’s content practice, overseeing strategy, innovation, and scaled delivery across platforms, driving solutions for clients through dynamic and data-driven content ecosystems. Bassel Kakish, CEO of Publicis Groupe...
Omnicom Media Group (MENA) has named Christian Fedorczuk CEO of PHD MENA. With a career spanning four continents, Christian brings over two decades of global experience as a leader in media and creative industries, marking an exciting evolution for the company’s regional growth ambitions. From his beginnings at OMD in...
Hilton and the Saudi Tourism Authority (STA) have partnered to showcase the diverse travel experiences tourists can enjoy in Saudi Arabia through an engaging creative content campaign. In a first-of-its-kind collaboration, short films and photos have been creatively produced to promote Riyadh, Jeddah, Al Ula, Makkah and Madinah. These captivating...
With this year’s ADFEST theme of COLLiDE as its reference and the prestige of the Lotus petal as its inspiration, ADFEST, Asia’s most respected advertising festival, has commissioned an exquisite new trophy. The new trophy is a collision of old and new, the crystal of the traditional ADFEST trophy meets...
Current Global MENAT, part of Middle East Communications Network (MCN), has appointed Luanne D’Souza as Account Director. With over a decade of experience, Luanne has worked on award-winning social-first campaigns for brands like Rolls-Royce, Amazon Prime Video, Al- Futtaim Automotive and Marriott Bonvoy. She joins Current Global’s team working across...
Marking a new milestone in his extensive career in communications in the Middle East, the Board of Directors of Dubai-based AroundtheClock Communications (ATC) Group has appointed co-founder and shareholder Rizk Naifeh as Chairman after over six years of successful tenure in his role as Chief Executive Officer. The announcement comes...
In a rapidly evolving professional landscape, leadership in the MENA region has transformed to meet the demands of modern organizations. Bayt.com, the Middle East’s renowned job site, has released its latest poll, Leadership Qualities: Defining Effective Leadership in the Modern Workplace, shedding light on what professionals value most in their leaders...
Stagwell, “the challenger network built to transform marketing”, has entered into an agreement to acquire Create. Group, a Middle East strategic digital communications group. The company will join Stagwell’s Code and Theory Network, which is designed to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies...
