‘White Friday’, a term first coined by Souq.com in 2014 as a mirroring of the hugely popular ‘Black Friday’ sales in Western countries, has been steadily gaining momentum in the UAE and is rapidly emerging as one of the biggest annual events in the country’s retail calendar. Data gathered by...
Wunderman Thompson Commerce, the leading global eCommerce consultancy, has partnered with clean technology company, Vaayu, to create a global Sustainable Commerce Practice. According to Wunderman Thompson Commerce’s Sustainability, Ethics and the Modern Shopper report, 60% of consumers actively choose companies that are more environmentally friendly, and 28% of consumers are willing...
Independent communications agency W7Worldwide is the only homegrown Saudi agency to enter and win three Middle East Public Relations Association (MEPRA) Awards, competing with the region’s leading agencies. W7Worldwide succeeded in being shortlisted in 13 of the 56 categories, with more than 88 agencies and in-house communications teams participating in...
ViLab Limited., a Hong-Kong based metaverse service and technology provider, has signed a Memorandum of Understanding (MOU) with Gulliver Studios, the creator behind the visual effects of “Squid Game,” to jointly develop technology that can be used for creating and maintaining virtual identity and other background features in the metaverse. Since...
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Eight per cent of the world’s social media users have bought an NFT, while a third of Gen Zers who are on social platforms have spent money on digital clothing, finds global socially-led creative agency We Are Social in the new edition of Think Forward report, its annual look at digital trends for...
Following the passing of ad industry giant Jimmy Lam on October 30, ADFEST pays tribute to Jimmy Lam, a legendary figure in Honk Kong’s ad scene and a driving force behind the making of ADFEST into what it's become. His passing has triggered an outpouring of tributes from creatives around...
Continuing its run of client-winning success, Dubai’s boutique agency, Shakespeare Communications, is now the UAE representative of Blue Amber, a first-of-its-kind property development in Zanzibar. The project incorporates residential, hotel, tourism, and community and public amenities - and is the largest resort development of its kind in East Africa set...
Subway, the renowned restaurant brand, and Fawaz Abdulaziz Alhokair Co (“Alhokair”), a franchise retailer in Saudi Arabia, signed a new master franchise agreement in the Kingdom of Saudi Arabia. The new agreement kicks off an ambitious growth plan to nearly double Subway’s footprint of 210 restaurants in Saudi Arabia...
Havas Middle East grows its local and regional team with new hires across the Havas Village. Havas Middle East has welcomed Tanya Kassab as its Marketing and Communications Manager. Tanya has a strong track record in marcom, PR, social media and events with agencies including Havas back in 2009, then...
The National Program for Coders has partnered with Snap Inc. to empower Emirati university students to experience the power of augmented reality (AR) ahead of the UAE’s Golden Jubilee. Snap Inc. The camera company and global pioneer behind AR innovation, is providing 15 Emirati university students a unique opportunity to...
The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, boasts a jury for 2022 that includes some of the most respected leaders from the advertising and marketing world. “Past winners are a testament to the Gerety juries: from this year’s Grand Prix,...
UAE-based CEOs and investment heads offered an all-round perspective on what makes effective leaders, and shared the secret to acquiring the best possible funding for business ventures, at the Sharjah Entrepreneurship Festival 2021, on Tuesday 23 November. In a panel discussion ‘The untold truths about being a great CEO’, Nisreen...
Local entrepreneurs attending the fifth annual Sharjah Entrepreneurship Festival (SEF 2021) paid tribute to the opportunities and support system offered by the emirate for establishing and conducting business, with a special upvote made by female entrepreneurs. As part of a panel discussion ‘Coming home: Why Sharjah is the right startup...
From 25 November, the International Day for the Elimination of Violence Against Women, to 10 December, the International Human Rights Day, the United Nations System in Lebanon, the Sexual and Gender-based Violence Taskforce (SGBV TF) and the National Commission for Lebanese Women (NCLW) are joining forces, for the 16 Days...
