The fifth Sharjah Entrepreneurship Festival (SEF 2021) has demystified the concept of the ‘metaverse’, highlighting the boundless possibilities that emerge when the virtual and real worlds merge at an insightful panel discussion titled, ‘Reality Bites: Going Meta about the Metaverse’. The session staged at SEF 2021 on Monday 22 November,...
Egyptian adventurers and athletes Omar Samra and Omar Nour offered a lot of inspiration and food for thought to current and future entrepreneurs, on Monday 22 November on the Sharjah Entrepreneurship Festival (SEF 2021) stage, as they drew fascinating parallels between their transformational, life-changing experience rowing across the Atlantic Ocean...
Along the COVID-19 crisis cycle of disruption, management, and recovery, important decisions have become part of everyday for CEOs and big decisions take courage. During the first phase of the crisis, business leaders formulated and activated their crisis plans to react to what was needed immediately. The management phase presented...
Following the success of its first synchronized digital network in Beirut’s Burj el Ghazal area, and the acquisition of all advertising spaces inside Rafic Hariri International Airport, Promomedia, the renowned OOH company in Lebanon, is announcing the introduction of its second synchronized digital network in Dora, with 5 digital billboards...
The region’s first of its kind consultancy dedicated solely to workplace culture has launched today in the UAE, founded by locally based entrepreneur sisters Lucy and Camilla d’Abo. The new venture, named ‘together’, aims to inspire brands to make culture their superpower and transform organisations by bringing together leaders and...
With the aim to transform the way Gen Z listens to and discovers new music, Snap Inc. has established a new partnership with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200 million Snapchatters engaging with augmented reality every day, Snapchat is expanding the...
Lebanon is facing the most difficult challenge in its modern history with a collapse of trust in its values, its institutions and its future leading to massive emigration, unemployment, escalating poverty and loss of hope. Banque BEMO, through its recently launched initiative “Back to our Cedar roots”, aims at restoring...
Global technology communications company, Vodafone, has signed a partnership with creative communications powerhouse Memac Ogilvy and Muscat-based specialised marketing communications agency Alamah Marketing to bring world-class marketing excellence to Oman. The agreement will see Memac Ogilvy and Alamah Marketing work shoulder to shoulder to launch and build the Vodafone brand...
Since the COVID-19 outbreak, the world of work has witnessed a degree of reform few could have predicted. Despite unprecedented disruption and companies forced to evolve in order to endure, the pandemic has, however unintentionally, resulted in various positives for businesses and industries alike. Remote working has been a resounding...
Wunderman Thompson has revealed ‘The Inspire Score: Top 100 2021’, a ranking of the Top 100 Most Inspiring Brands in the World today. Now in its second year, the ‘Inspire Score’ is Wunderman Thompson’s proprietary diagnostic tool, which measures a brand’s inspiration status and uncovers the brand attributes that fuel...
Grey Group appoints Sarah Trombetta as the Chief Client Officer, Procter & Gamble, Asia, Middle East & Africa (AMEA). Trombetta will be part of WPP/Grey's P&G Global Leadership Team, working closely with Nirvik Singh (President International & Global COO, Grey Group) and Debby Reiner (President, Grey Global Clients & Business...
Boutique film production house Electriclimefilms has signed with talented Australian director Clare Plueckhahn who will be included to its directors' roster. The Melbourne-based filmmaker will be represented on an exclusive basis in the Asia and MENA markets. Plueckhahn is a multidisciplinary creative whose work spans across a range of mediums, including film,...
Akama Holding has promoted Obeida Danhach to the role of CEO of its unit Mediaquest. At the company since 2007, Danhach was until now the publisher in charge of Marie Claire’s regional editions, Haya, Buro ME 24/7, and the Arab Luxury World conference, among other media brands. She takes over...
The WARC Awards for Effectiveness 2022 in association with LIONS, are now launched and open for entries. Shining a light on greatness, this global competition, now in its second year, recognises the best marketing campaigns that deliver business results. Reinventing the way effectiveness awards are judged, the WARC Awards for...
Socially-led creative agency We Are Social introduces We Are Social Gaming, a new offering designed to help brands craft meaningful and effective experiences in gaming and esports environments. We Are Social Gaming will not operate as a separate division to We Are Social. Instead, it will revolve around a growing...
