BinSina and LivingRoom Dubai have become regional pioneers in the NFT space, launching one of the first examples of an ad that sells itself. The 50/50 Vision NFT from BinSina has been released as part of the pharmacy’s tribute to the UAE’s 50th anniversary – and has already attracted considerable...
GQ Middle East has appointed Ahmad Swaid as editor-in- chief of the title. Swaid will take the helm of GQ Middle East on March 7, working on its April issue onwards and will be based in Dubai. In his new role, he will become only the second editor-in-chief at the...
The Gerety Awards, the only award show to reward the best advertising from the female vision, announces March 11th as the entry deadline, and reveals the full executive jury. This year the locations holding executive jury sessions are: London, New York, São Paulo, Mexico City, Copenhagen, Moscow, Brussels, Vienna, Manila...
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Meta today announced the appointment of Fares Akkad as the new Regional Director of the Middle East and North Africa [MENA] region, effective March 1, 2022. In this role, Fares will design and lead the commercial growth of the company and its portfolio of apps, services and businesses across MENA....
Xiaomi UAE, the Middle Eastern subsidiary of Xiaomi, a global smartphone company, has selected Broomstick Creative, Dubai’s homegrown Digital Content and Strategy agency, to develop and execute creative strategy in order to boost awareness and engagement through their UAE social media channels. Sadaf Mazhar, Marketing Manager for Xiaomi UAE, said:...
Empyre Communications, a Dubai-based PR & Communications agency, which oversees a large portfolio of F&B, hospitality, lifestyle, luxury, and tech clientele, has been appointed by Made By Two to handle the brand’s Public Relations and marketing in the UAE. Founded by Mouza Al Abbar of Al Abbar Enterprises, Made By...
Federico Fanti has joined FP7McCann MENAT as Chief Creative Officer.He will report to FP7McCann MENAT CEO Tarek Miknas and be the creative voice of the agency. At BBDO Guerrero, Fanti was responsible for the creative output across all the agency’s brands including Johnson & Johnson, PepsiCo, MARS and Red Ribbon. Whilst leading...
OMG General Manager Celia Collins highlighted opportunities and problems in African OOH in a wide ranging interview with WOO President Tom Goddard, which opened this week’s virtual Africa Forum. Collins said OOH had “stayed strong” during the pandemic and she expects revenues to be back to 2019 levels this year. The...
Following a competitive pitch, RAKBANK, The National Bank of Ras Al Khaimah (UAE) has selected DDB Middle East to lead its communications. DDB Middle East will be tasked with refreshing RAKBANK’s brand strategy and showcasing the "Simply Better" products and services through an engaging creative campaign. Commenting on the win,...
MEPRA (Middle East Public Relations Association announced a call for entries for its inaugural Arabic Communications MEPRA Awards – a first-of-its-kind initiative in the Middle East that seeks to recognise and celebrate the brightest, boldest and bravest campaigns and professionals in Arabic communications. The premier Awards programme was developed to shine...
Let's face it, we all love taking pictures. According to research, cameras have seen a dramatic decline in sales, whilst the number of pictures taken has boomed with an estimated 1 trillion photos snapped in 2017. Smartphones are now the most popular device for taking photographs since the release of...
WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. Highlighting a remarkable year of recovery from the coronavirus pandemic, WARC’s GMI review of 2021 report shows: 1. Recovery maintained in 2021 Over the last 12 months, growth has been maintained...
Snap has rolled out Catalog-powered Shopping Lenses, a major upgrade to AR shopping, to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimize for brands. The new features include a simplified, more useful AR try-on shopping interface which enables Snapchatters to quickly see...
Electriclimefilms will now be known as electriclime°. The change in name represents the boutique film production house ‘s ongoing thirst to expand its reach across the world, and with borders opening up across the globe, explore the opportunities that will bring in the future to represent different locations and cultures. The °...
FP7 McCann and McCann Worldgroup Regional Strategy Head, Tahaab Rais, has moved on from the agency after 10 successful years to take on new challenges. Rumour has it that he will be joining Publicis Groupe. Tahaab headed the agency’s strategy, effectiveness, and data practices, and formed a crucial component of...
