QNB Group, the largest financial institution in the Middle East and Africa, continues to be the most valuable banking brand in the MEA region with a brand value worth USD 7.056 Billion, according to the latest Brand Finance Banking 500 report. QNB’s brand value has grown to USD 7.056 Billion...
BARQ Systems, a regional IT services provider serving business and government clients across Middle East, and Africa (MEA), has transitioned to an IT Service Provider, offering a full-fledged Managed Services Portfolio. As part of this transition, BARQ Systems is launching a new Security Operations Center as a Service (SOCaaS), marking the...
Creative agency, FEER McQUEEN, ended the year 2021 with a bang, by hosting its own 3-day bootcamp in Beirut for a group of young and upcoming Lebanese graphic designers and advertising minds in the field. Over 100 applications were submitted through the agency’s website; but only 10 people were selected to attend the bootcamp and...
The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, is scheduled to provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry. The Forum is the third in WOO"s World Tour...
New York Festivals AME Awards announced the addition of six high-level advisors to the AME Awards Advisory Council. “We’re extremely grateful that these prominent leaders are sharing their strategic expertise and global view with the AME Awards,” said Gayle Mandel, Executive Director, AME Awards. “Their reputation as advocates for effectiveness will provide...
Global investment management organization, Franklin Templeton, has launched a new global brand campaign, ‘Hello progress’, which reintroduces the Franklin Templeton brand and embodies the firm’s relentless focus on innovation and the belief that every change creates an opportunity to better meet client needs. “After years of bringing together world-class specialist...
Procter & Gamble has hosted its 2022 Sustainability Summit for the Asia Pacific, the Middle East, and Africa (AMA) region. Built on the theme “Hope for our Home”, the Summit explored how corporations, non-profit organisations, governments and the wider community can work together to drive real change, bring hope to...
Etisalat has been ranked as the world’s strongest telecom brand and is the first in the Middle East and Africa (MEA) region to achieve this milestone recognition by Brand Finance, the world’s leading brand valuation authority. With a telecom portfolio of well over US$ 12.5 billion, Etisalat not only retained...
The Marketing Society announced its new local leadership team following the expansion into Abu Dhabi, a step that will significantly contribute to the Society’s growth within the UAE and globally from 2023 and beyond. The new leadership team has been formed to propel the Society’s growth potential and opportunity, reinforce...
Pikasso, the out-of-Home advertising company, has partnered up with Hivestack, an independent, global programmatic digital out of home (DOOH) ad tech company. Through this partnership, Pikasso’s network of premium Digital-Out-of-Home (DOOH) displays will be available via the Hivestack supply-side platform (SSP). With Pikasso’s DOOH inventory available via Hivestack’s SSP, advertisers...
Liquid, the award-winning retail ideas company fully dedicated to ensuring brands sell by helping shoppers buy, has launched Elev8, a service set to transform e-commerce distribution across the region. A first of its kind offering in the Middle East, Liquid’s new venture aims to disrupt the often ringfenced and disconnected world...
With 84% of UAE businesses reporting that mobile apps are now a ‘must’ to remain relevant to their customers, UAE marketers spent US$74 million in 2021 on Android app installs, representing an impressive 35% year-on-year growth. This is according to the latest data from AppsFlyer, the global attribution leader, and...
The ‘Recruitment Practices in the MENA Poll 2022’, administered by Middle East job site Bayt.com, revealed a variety of insights about the evolving hiring landscape and how recruitment practices have changed in the digital era. Today’s competitive recruitment landscape requires a more proactive approach to attract talent. In fact, top priorities...
Versace announces that global superstar Maluma is the face of the latest Versace Men’s advertising campaign, wearing looks from the Spring-Summer 2022 collection in images by photographic duo Mert Alas and Marcus Piggott. “When I met Maluma for the first time, immediately I felt his energy and his engaging personality....
VOK DAMS, the international communications agency for events and live marketing, creates new position Global Head of Sales & Consulting. It has hired Sebastian Adam, who will strengthen the team with immediate effect. Adam, who was previously associated with companies such as Volkswagen Latin America and Springer & Jacoby International, will support...
