In the framework of Sustainable Development, Diane Foundation (Fondation Diane) organized a ceremony to distribute certificates to the winners of the EEST Program. EEST (Entangling Entrepreneurship in Sustainable Transformation of the Food & Beverage Industry) is a program that recognizes the environmental efforts put forth by the F&B micro, small, and medium...
On 1st March 2022, Toby Pschorr will take over as CEO of the German DDB holding company. In this role, he will be responsible for all agency brands of the DDB Group in Germany. He knows both the national market and the global agency network like no other and promotes...
Durex is celebrating a raft of homegrown talent in the Middle East with the launch of a first of its kind music campaign. Durex, which is owned by British consumer goods multinational, Reckitt, has teamed up with VICE Arabia, a leading youth media company in the region, to showcase the...
New research from market analyst firm Omdia shows that Apple’s advertising business is now worth over $3.7bn per year, having grown by 238% in 2021 compared to 2020. The data and analysis comes from Omdia’s latest report, Apple and Advertising, part of the research firm’s Advertising Intelligence Service, which provides...
New York Festivals International Advertising Awards (NYFA) unveiled Hell’s Kitchen, a new category group to shine the spot light on creative work produced on behalf of legalized vice brands. “NYF’s specialty category group, like NYC’s Hell’s Kitchen, through time immemorial, will celebrate advertising around legalized vices, specifically, gambling, cannabis, and...
Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has announced its 2022 jury members. The juries will help to benchmark work across 20 distinct Lynx Awards, including the refreshed Creative Effectiveness Lynx and PR Lynx, and the newly launched Social & Influencer Lynx, which celebrates creative...
Rising Giants Network (RGN), a regional storytelling and production podcasting network, is geared up and ready to create a kid-friendly immersive narrative podcast experience. Titled RGN AJYAL, the kids’ segment will target children from the age of three years and above, and will initially launch with two podcasts. Set to...
Evergent, the customer management and monetization innovator providing flexible monetization tools for direct-to-consumer and B2B businesses, is partnering up with MBC GROUP’S streaming service Shahid, the VOD and SVOD streaming platform in the Middle East & North Africa (MENA) region. Through the agreement, Shahid will use Evergent’s comprehensive suite of...
Real estate is most likely to be the first sector to widely adopt non-fungible tokens (NFTs) for real-world applications. That is the opinion of respondents to an online survey conducted by Ali Sajwani, General Manager – Operations at UAE-headquartered DAMAC Properties. The three-day poll, which garnered 4,225 responses from both...
Memac Ogilvy has appointed Regional Managing Director, Samer Abboud as its first Regional Chief Growth Officer for MENA. Abboud will expand his remit, while retaining his current responsibilities in Saudi Arabia, Lebanon, and Iraq, where he has overseen growth and success for the past three years. The role was introduced...
The latest Job Index Survey, from Middle East’s job site Bayt.com and global online market research company YouGov, has revealed that over two-thirds (67%) of MENA employers are planning to hire new employees in 2022. Further, most MENA employers are demanding good communication in English and Arabic (58%), followed by...
MBC GROUP and NEOM signed a joint venture agreement today to establish the first AAA games development studio in the region. Triple-A or AAA Games is a classification used within the video gaming industry to signify high-budget, high-profile games that are typically produced and distributed by large, well-known publishers. Currently being incubated with...
Launched in the heart of the pandemic, the PHNX Awards have evolved into an annual celebration of the resilience of creativity. In 2020, AdForum launched the PHNX Awards as a way of supporting our industry and proving that nothing can keep creativity down. Originally a one-off award, its success has...
MCN, a leading advertising and marketing communications agency network in the MENAT region, has introduced Current Global as a new multi-disciplined communications offer. Current Global is an Interpublic Group agency and a unit of IPG DXTRA. Its mission is to establish and foster meaningful human connections in a world where...
The Holy month of Ramadan, is one of the most important cultural occasions in the region and across many parts of the world. Both observants and non observants anticipate this blessed period every year to embrace the spirit of giving, togetherness and joy that prevail with it. It also brings...
