Engagement on Snapchat is massive during Ramadan. So it is no surprise to see the social media platform deeply embedded in the heart of the holy season’s celebrations, with Snapchatters planning, shopping, and connecting with loved ones. This Ramadan, Snapchat is giving brands the chance to Snap like a Snapchatter,...
Golf is meeting entertainment in a way you’ve never seen before at LIV Golf Riyadh presented by Ma’aden this year, with DJ Salvatore Ganacci taking to the course in a one-of-a-kind DJ bespoke golf cart. The legendary DJ has put the ‘tee’ into partee and the ‘club’ into golf club with...
Dubai Lynx, the much anticipated pan-Arab advertising awards, has announced adidas as the Advertiser of the Year for 2025. This prestigious accolade recognises “brands that have set themselves apart through innovative marketing campaigns and a commitment to embracing outstanding creative work produced by their agencies,” reads the Dubai Lynx press...
A teaser ran few days ago via OMD MENA’s social media channels revealing the company’s new brand identity accompanied by the tagline “We Create What’s Next.” Firmly anchored in the future but rooted in a long history of innovations, the new positioning echoes OMD’s intent to capitalise on "emerging technologies, behaviours and expectations...
The immersive Snap AR Ramadan Mall is back for a fourth year, this time with a new look that reflects traditional valleys of the region, seamlessly bridging the physical and digital worlds. With 85% of Snapchatters in the GCC interacting with AR lenses everyday, Snapchat continues to facilitate meaningful connections...
Rotana TV, the renowned entertainment network, has signed a strategic agreement with SPEX part of Extend, the ad network, officially appointing them as the exclusive media representative responsible for managing and selling advertising across Rotana TV channels. Under this partnership, SPEX will also oversee all digital advertising initiatives, ensuring a...
This initiative brings Budget Saudi Arabia's "Quit Screens to Scenes" vision to life, designed to redefine how people celebrate special moments by transforming virtual interactions into meaningful, in-person connections. At the heart of the campaign is a seamless and thoughtful activation aimed at making celebrations truly special. Participants begin by...
The release of the latest version of the Chinese artificial intelligence (AI) model DeepSeek swiftly created a media and stock market storm as it, given the official costs of development, threw into disarray the massive investments made in Western AI companies. Finbold research uncovered that in a single week ending...
Monks, S4 Capital’s digital-first operating brand, is strengthening its presence in Saudi Arabia and the Middle East and Africa region (MEA) by adding new leaders to its roster. Wael Eino joins as VP of Social and Strategy Planning for MEA, along with Avinash Menon, who recently became VP of Clients of...
GroupM MENA initiated a brand test campaign with Mindshare MENA over a four-month period leveraging client’s site centric data. This innovative approach has significantly enhanced attention metrics for a leading MENAT financial advertiser by leveraging DoubleVerify’s Authentic Attention data and optimizing it with GroupM’s proprietary AI Copilot. It resulted in...
Gambit Communications has kicked off the year with the announcement of six new hires, as it continues its expansion following further multinational client wins and an awards’ season that saw them win five ‘agency of the year’ titles. One of its most recent wins has been its appointment as the...
Ideas Abu Dhabi, a flagship forum organized by Tamkeen in association with the Aspen Institute, and the Clinton Global Initiative (CGI) convened a session of UAE Rhodes Scholars alongside leaders from civil society and business community. President Bill Clinton, 42nd President of the United States and Board Chair, Clinton Foundation,...
Dentsu strengthens leadership bench with dual media appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA. Maya Tayara, previously serving as Head of Client Engagement and Growth of dentsu MENA, is said to have been pivotal in driving the...
Displayce, an European platform for programmatic buying in out-of-home (OOH) advertising, is taking another step in its global expansion with the appointment of Melissa Desfontaines as International Sales Manager. Based in Dubai, she will be responsible for driving the growth of programmatic DOOH in high-potential markets and in those recently...
Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology. Burbidge is a recognized expert in the digital creativity and media industry, with a...
