The Gerety Awards has announced an extension of its deadline until April 15th and a new category for B2B. The new category will celebrate the best in creativity for advertising of products and services between two businesses. In announcing the B2B Cut executive jury member, Katharina Maun, Founder & CCO,...
As The Immortal Awards strides into its fifth year, Little Black Book, the organiser of the awards, announces production house Big Kahuna Films as the Middle Eastern sponsor of this year’s competition. Following their successful introduction last year, The Immortal Awards will once again feature local, country-based juries that feed...
MBC Media Solutions (MMS), the commercial advertising and sales arm of MBC GROUP –just concluded an event in Riyadh where it highlighted the Group’s content line-up for Ramadan 2022. “Experience Ramadan 2022” also showcased the full range of offerings available across MBC GROUP’s ecosystem—which includes TV, Shahid, digital, social media...
One of the most unusual competitions in the awards landscape, the PHNX Awards has already attracted 700+ jurors. Entries for the AdForum PHNX Awards 2022 are open until May 1, with a unique twist: initial entry is free, with a subsequent fee of 150 euros per entry ONLY if the...
Davi Sing Liu takes on a new role as Grey's Chief Creative Officer (CCO) for Procter & Gamble (P&G) Asia, Middle East & Africa (AMEA). Based in Shanghai, Liu will be part of Grey's P&G Global Leadership Team, reporting in to Javier Campopiano (World Wide Chief Creative Officer, Grey Group)...
Award-winning director and photographer Camille Marotte has joined International production company Great Guns’ roster for representation in the USA, UK, and the Middle East. After graduating from the E-Art Institute in Paris, Camille began working as a director and photographer for an array of prestigious clients including Ralph Lauren, Hugo...
Wunderman Thompson has appointed Pablo ‘Daf’ Dachefsky Executive Creative Director for its Dubai office, overseeing a diverse cross-disciplinary team with disciplines including design, content, CX, tech and innovation. He joins from PUBLICIS/WYSIWYG Spain, where he recently worked on the famed ‘Moldy Whopper’ campaign. Dachefsky brings more than 20 years of experience in the digital and advertising worlds, having worked on top global brands such as AXA, Burger King, Netflix, Renault,...
MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has partnered up with Snap Inc. to bring more exclusive MBC GROUP content to Snapchat. The agreement comes in the wake of the massive success and growth MBC GROUP experienced in 2021 on Snapchat, with MMS and Snap agreeing to...
Procter & Gamble Middle East kickstarted its Women Entrepreneurs Academy scheduled from March 7-9 in its MENA Innovation Centre Dubai offices in collaboration with WEConnect International, as part of its ongoing commitment to equality and inclusion. The first of its kind in the region, the P&G Women Entrepreneurs Academy program...
Cannes Lions will present this year’s Lion of St. Mark, the festival’s lifetime achievement award, to Colleen DeCourcy, former Chief Creative Officer and President of Wieden+Kennedy, and one of the creative industry’s most inspiring leaders. A creative trailblazer, DeCourcy first joined Wieden+Kennedy as global executive creative director in 2013 and...
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences. The report looks at everything from expected customer service response times and preferred communication channels to show how...
A collective of eight C-suite executives with more than 250 years of combined hands-on experience in more than 120 markets has come together to create TOUGHLOVE Advisors, "a straight-talking advisory firm with a difference", as they like to introduce themselves. Specialising in improving business performance for underserved companies in the...
Filmmaker Anthony Pellino joins electriclime° director roster. The New York-based director will be represented exclusively by electriclime° in the APAC and Middle East regions. Pellino has helmed campaigns both domestically and internationally for brands such as Guinness, Reebok, Peloton, Michelob Ultra and more. He has also worked on previous projects with...
Snapchat’s monthly addressable reach in the Kingdom of Saudi Arabia has reached 20 million. Today, Snapchat is one of the most popular platforms in Saudi Arabia, reaching 90% of 13-34 year-olds. The milestone comes after the global camera company announced its earnings for the fourth quarter of 2021, at which...
