Charles Eddy has joined MRM Middle East, North Africa & Turkey (MENAT) as General Manager with the remit to support the agency’s fast-paced growth, drive excellence and effectiveness as well delivering best-in-class client success. Charles has transitioned from MRM London where he led the International Team working across a range...
Dawrati, an end-to-end Arabic e-learning platform founded by renowned coach Sarah Refai, has made an instant impact in the Middle East, with early graduates witnessing career breakthroughs and successfully monetizing their own offerings. Dawrati had a record enrolment of 200 students within six months after its launch, creating high expectations...
In a year of meta-acceleration, people are already immersed in a wide range of metaverse experiences and 82% have already purchased a virtual good. This isn’t just for crypto enthusiasts or gamers, it is for everyone: just 5% reject the notion of buying virtual goods. In a first-of-its-kind report, Virtue Worldwide,...
adidas appoints Bilal Fares as General Manager MENA (Middle East & North Africa), effective 1 March 2022. Fares will help drive the brand’s commercial initiatives and implement the brand's ‘Own the Game’ strategy across 51 countries in the MENA region. Fares originally joined the adidas team in 2018, leading commercial...
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MBC STUDIOS, the in-house premium content production arm of MBC GROUP, is continuing to invest in Saudi talent and infrastructure as it firmly establishes the Kingdom of Saudi Arabia as a major movie destination and global film production hub. MBC STUDIOS recently concluded shooting in NEOM and the wider Tabuk...
MBC Media Solutions (MMS),the commercial advertising and sales arm of MBC GROUP, is holding an event to highlight MBC GROUP’s exciting Ramadan line-up and offerings, in the presence of MBC’s prominent faces and Ramadan Stars. The holy month of Ramadan has always been a time where families get together to...
New research from the World Travel & Tourism Council (WTTC) has revealed the Travel & Tourism sector in the Middle East could reach US$246 billion this year, just 8.9% behind pre-pandemic levels. In 2019, before the pandemic struck and began to devastate economies around the world, the Travel & Tourism...
In a move to drive collaboration between international broadcasting, production and content creation communities, the organizers of CABSAT and DISCOP Dubai have announced the co-location of their events from 17 to 19 May at Dubai World Trade Centre. In a world where we see increased convergence between content and technology,...
MContent has announced the arrival of the Cineverse to the world whereby they aspire to bring Cinema to people anywhere, anytime - MContent and their launch was enabled due to a collaboration with PwC Middle East emerging technology teams. A high-end launch event was held at Palm Jumeirah Dubai...
Never have our senses craved stimulation more than after two years of restrictions, asserts Pentawards, a leading global platform and community for packaging design, in a press statement. The new campaign for Pentawards 2022 packaging design awards, provides a timely antidote for this. The vibrant CGI-animated campaign celebrates the diverse, tactile, and...
In light of the tragic events currently taking place in Ukraine, D&AD has released an official statement demonstrating its support and solidarity towards the people of the European country, believing in the sovereignty of the nation, the values of democracy and the right of its citizens to live in peace and...
Dubai Holding, a diversified global investment company with a presence in over 13 countries, has launched its Groupwide Gender Equity Strategy and Framework, including the implementation of a blind recruitment process, non-discriminative promotions and policies, enhanced maternity leaves and a framework ensuring more access to training and development opportunities for...
In a historic move, Walee Technologies, a Pakistani martech platform specialized in influencer marketing and social commerce, has recently acquired UAE-based Mirrorr.com, an advanced AI-driven solution that detects and identifies brands and logos in social media posts and stories. Launched at ArabNet Riyadh in mid-December 2019, Mirrorr has been created by...
Asia Innovations Group’s (AIG) flagship app Uplive has been ranked as the world’s third fastest-growing social app by third-party analytical platforms AppAnnie and Sensor Tower. The global rankings, which come hot on the heels of the app’s unveiling of its first-ever Television Commercial for the Middle East region, which aired...
Despite the pandemic headwinds that the global hospitality industry has had to contend with over the past two years, new hotel development in prime tourism destinations in Saudi Arabia, Qatar, Oman and the UAE, remains substantial even by global standards. According to new research commissioned by Arabian Travel Market and...
