Empyre Communications, a Dubai-based PR & Communications agency, which oversees a large portfolio of F&B, hospitality, lifestyle, luxury, and tech clientele, has been appointed by SAAS Properties to handle the brand’s Public Relations in the UAE. SAAS Properties, founded by Chairman Mohammad Bin Ahmad Bin Saeed Al Qassimi and his...
199X, a Dubai-based creative digital marketing agency with operations across the MENA region, is making waves with its unique value proposition of strategies conceived and executed by digital natives. Its name, 199X, connotes the decade that witnessed the emergence and rise of the internet, with “X” standing for different years...
Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined a super-heavyweight speaker line-up for the World Out of Home Organization’s Global Congress in Toronto from May 25-27. Kaplan, an expert on digital media, who helped build a global ad network at Adconion (now Amobee), led Global Client and Agency Development for Yahoo, and...
Job site Bayt.com has just released its annual Ramadan in the MENA Workplace Poll. The majority of respondents (77%) said they feel more productive during Ramadan whereas 76% believe that Ramadan lifts overall morale at work. Interestingly, 86% plan to make more time for finding a job during the holy...
After hosting two years of highly successful virtual awards ceremonies, The One Club for Creativity announced The One Show 2022, ADC 101st Annual Awards and Young Ones Students Awards will return to in-person events during Creative Week 2022 in New York, May 16-20. Creative Week 2022 kicks off on the...
As the years go by, brands are realizing the importance of localization to build brand affinity, engage local communities and increase top of mind awareness. In an unprecedented move, Lay’s decided to celebrate Nowruz with the Kurdish people of Iraq. Nowruz, which means new day, marks the first day of spring and...
Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, Asia, to bring In-Play advertising to the group’s clients. JGroup will now make Admix’s In-Play ad placements part of the media mix...
Merkle, the technology-enabled, data-driven customer experience management company that is part of dentsu, has been selected as the performance agency for fast-food chain, Pizza Hut franchises across all MENA markets. Merkle’s remit is to build and activate a performance strategy that helps the brand meet sales targets across channels, driving online...
Two former David Miami creatives, Jean Zamprogno and Fernando Pellizzaro, have launched a new agency dedicated to social change called AKQA Bloom. It’s described as an autonomous agency with the backing of AKQA, which is part of WPP. Bloom’s mission is to protect our planet, open minds and enrich lives...
Dubai based visual content SaaS platform, Flashy, the first sophisticated AI-powered content solution tailor-made for brands across MENA, has secured pre-seed funding with the support of regional and global backers, alongside a significant investment by the Ukrainian VC fund TA Ventures, as the firm's first investment into the Middle East....
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New research report by enterprise data cloud company Cloudera reveals more than one-quarter of business decision-makers in the United Arab Emirates (UAE) are now increasingly investing in environmental, social, and corporate governance (ESG) ahead of developing new products/services (24%) or growing shareholder value (15%). Most knowledge workers also believe as...
Lamar Advertising President and Chief Executive Officer Sean Reilly is joining the World Out of Home Organization (WOO) board. Lamar's operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation member of the founding family, is a former member of the Louisiana State Legislature. He has played a...
The largest independent global video livestreaming platform Uplive has received a brand appreciation award from leading Middle East-based media group Rotana for its innovative approach to social entertainment. The Rotana award is in honor of Uplive’s industry-leading innovation and a strong commitment to culturally-appropriate content that is showcased on the...
It is with deep sadness that The One Club for Creativity announces the passing of dear colleague and friend Tony Gulisano, Global Chief Growth Officer, who died suddenly in New York on March 25. Gulisano, 70, is a legendary figure in the global creative community, where during his 40 years...
electriclime° welcomes two new members to Dubai team. As the production house’s presence continues to grow in the Middle East region, it is constantly aiming to provide the best quality and experience for their clients. The team is now led by Senior Producer, Mahmoud El Masry. Mahmoud started as a...
