The latest research by consumer intelligence company, D/A, has revealed overall consumer confidence in Saudi Arabia witnessed a 4.6% increase in February to 48.4% and for the first time in the history of the Index just 1.6% from net positivity. Confidence has been buoyed by a mix of economic incentives, oil...
Promising to bridge the worlds of technology and real world, XCLUSIVERSE has launched worldwide its first stage, aiming to connect in the metaverse both real estate professionals and end buyers. XCLUSIVERSE is the first immersive and integrated real-digital world upscale experience that maps out solutions for brokers, vendors and business...
SHAREit Group, a global technology company, announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source globally in volume and power rankings in non-gaming categories and No.7 in all categories on the In-App purchases (IAP) index, marking another growth milestone. It also ranked at No.8...
TBWA is celebrating the power of its collective, reflected by the undisputed success of its agencies and quality of its creative product around the world, with a record track of honors received in the past few months. TBWA\Worldwide was named 2022 Network of the Year last week by Ad Age,...
Chalhoub Group released its comprehensive report “GCC Personal Luxury in 2021: A Story of Early Recovery and Growth” with a deep dive on Saudi Arabia, in collaboration with the Fashion Commission of Saudi Arabia’s Ministry of Culture. The report was launched at Riyadh’s Retail Leaders Circle summit on March 22nd....
Newly-published research has indicated that Shahid VIP – the Arabic SVOD platform, part of MBC GROUP – will continue to dominate the Middle East and North Africa’s (MENA) streaming market for the next five years, outperforming both homegrown and global competitors. In the latest research analysing streaming trends up to...
Port53, a global expert in cyber security solutions and services, has launched its regional headquarters in Dubai to coincide with its participation at GISEC 2022 being held at the Dubai World Trade Center. At the event attended by security experts from across the globe, the company is putting the spotlight...
Isobar UAE, a dentsu company, has secured the digital creative mandate for Hardee’s, the American fast food chain operated by Americana Group across the MENA region. Isobar is now responsible for delivering highly immersive digital campaigns that are memorable and appeal to customers on multiple levels. The agency has been handling...
The One Club for Creativity, a global nonprofit organisation whose mission is to support the global creative community, has announced its latest lineup of board members, one of whom hail from the MENA region. Fadi Yaish, founder and CCO of ‿ and us in Dubai, has been appointed to represent...
New York Festivals AME Awards announced the powerhouse 2022 Middle East & Africa Grand Jury. The Middle East & Africa Grand Jury includes respected industry leaders and award-winning strategists, many of whom are at the helm of agencies and brands from Egypt to South Africa. They all bring extensive industry...
AppsFlyer has released the 14th edition of its Performance Index, ranking the top media sources in mobile advertising. The newest edition is the first to measure activity completely post-Apple’s App Tracking Transparency (ATT) enforcement, and AppsFlyer examined the comprehensive impact that the new privacy era has had on all aspects...
Audi Middle East has announced a unique collaboration with Museum of the Future, the first-of-its-kind state-of-the-art museum in Dubai with the brand being welcomed as the museum’s official automotive partner. Visitors to the museum will have the opportunity to explore two of Audi’s renowned concept cars for the first time...
Pierre Choueiri, CEO of the Choueiri Group, a leading media representation group in the Middle East, has been granted the ‘Bunyan Award for Excellence in Leadership and Entrepreneurship’.. Choueiri received the award, handed by HH Sheikh Nahayan bin Mabarak Al Nahayan, UAE Minister of Tolerance and Coexistence, Commissioner-General of Expo...
Saudi Ministry of Health launched on Monday, its 5th annual health awareness campaign, the Wa'ai Awards, which is one of the ministry’s main initiatives in partnership with the National Health Insurance Council. The award encourages citizens of Arab countries to produce creative content that contributes to living a healthy lifestyle, under...
The latest edition of PwC’s Global Consumer Insights Pulse Survey showed that Middle East shoppers are increasingly influenced by sustainability issues and prioritising health and wellbeing. The survey highlights a general shift in consumer behaviour as a result of the pandemic and the staying power of those changes. For example,...
