Following a Marketing Mix Modeling (MMM) study conducted by Nielsen, the information, data and market measurement firm, TikTok for Business reveals the Return on Advertising Spends (ROAS) and Effectiveness of TikTok ad spends for businesses. The Marketing Mix Modeling (MMM) has been the gold standard method of measuring efficiency...
Consumers this Ramadan will be able to browse their favorite products through a unique shopping experience powered by the launch of Snapchat’s first-ever augmented reality (AR) led virtual mall in the MENA region. The virtual mall will feature some of the region’s most popular consumer brands, such as L’Oreal, AL...
Launched as a Ramadan special by Rising Giants Network (RGN), Al Rasool (الرسول), an Arabic narrative podcast retelling the widely known story of the Prophet Mohammed (PBUH), has officially closed over 150,000 downloads in the first week as it launched its first three episodes. Marked as one of the biggest...
The Gerety Awards have a final deadline for entries until Friday, May 13, 2022. The shortlist will be announced mid-June followed by jury insight panels. Like every year, the jury insight panels in partnership with leading ad press partners will bring together a few judges from each executive jury to...
London International Awards (LIA) entry system is now open and early bird entries will receive a 25% discount off the standard entry fees. This offer will expire on 16th June 2022. “We are offering this discount as a way to further support the industry. We have always encouraged a diversity...
The World Out of Home Organization’s first in-person Global Congress will be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai 2019. A star-studded international speaker programme, which includes so far about 35+ key decision-makers from Out of Home, the wider global advertising industry, analysts,...
Communications agency Bacchus GCC has been selected to become the PR partner for Clap Dubai by Addmind in the Middle East. Clap Dubai, the contemporary Japanese rooftop restaurant located in the heart of the prestigious DIFC, is managed by Addmind, who introduced a redefined Japanese cuisine concept to the market...
SHAREit Group, a global technology company, is connecting more and more users to various cryptocurrency wallets and exchanges in the Middle East. According to a report published by TripleA, Saudi citizens are ranked third in the Arab world in terms of owning cryptocurrencies with a total of 453,000 Saudis who...
During a press conference held at Beirut Digital District (BDD), various business organizations and private sector associations launched an awareness campaign dubbed “Lebanon Outsourcing Option”. This innovative and exciting pro bono initiative aims to underscore Lebanon’s wealth of resources offered by its private sector. The campaign is a joint effort...
Publicis Groupe has appointed Tahaab Rais as its first regional Chief Strategy Officer working across Publicis Groupe agencies for the Middle East & Turkey region. Rais is one of the most awarded creative effectiveness leaders in the world, consistently leading agencies to top 10 rankings in the Global Effective Index...
TikTok has partnered with brand suitability company Zefr to launch a new brand safety and brand suitability post-bid measurement solution for in-feed ads served with branding objectives on TikTok in the UAE, KSA, Egypt and Turkey. This solution will provide advertisers with campaign insights into brand safety and brand suitability for...
Talon Outdoor, a global independent Out of Home (OOH) media agency, announced it is expanding its global footprint in the Middle East with new offices and leadership in Dubai. Chadi Farhat will lead Talon’s MENA offices from Dubai and is tasked with accelerating OOH growth in the region, ensuring clients realise...
D&AD, the non-profit association for the design and advertising industries, has partnered with WeTransfer to launch Creativity as a Catayst for Change, a free, on-demand course aimed at mid-level to senior creatives. While creativity for good is a personal and business imperative for many, the course will explore how creatives...
e&, (formerly known as Etisalat Group), has appoined Publicis Groupe as its creative partner. Utilizing its robust UAE and global presence, Publicis Groupe will provide creative services for all e& business pillars in support of their transformation journey. e& had just announced its transformation from a giant telco with digitalization...
Meta has announced the expansion of its tools and policies to provide unprecedented transparency and control on electoral and political ads to more countries around the world, including Lebanon, in which elections will take place on May 15, 2022. Effective March 22, Meta launched enforcement on ads about elections or...
